You will be the marketing voice on the EMEA leadership team, and you will have the autonomy that comes with sitting in the region rather than at the centre.

As the Director, EMEA Marketing, you will be a key player in our mission to build the largest and most trusted global software marketplace.

In This Role, You Will:

• Own the EMEA marketing plan, budget, and pipeline target.
• Serve as the marketing voice on the EMEA leadership team and the EMEA voice within central marketing.
• Translate G2's global GTM strategy into a regional plan built for how European buyers actually buy.
• Drive EMEA pipeline growth and conversion, covering the full volume of demand generated and how well it converts.
• Lead EMEA event strategy and execution (executive dinners, sponsored events, partner events, virtual formats), including format, audience, calendar, and spend.
• Lead the EMEA account-based marketing program, using buyer intent and account signals to prioritize target accounts.
• Run the weekly pipeline and funnel review with EMEA sales leadership, and manage the marketing-to-sales handoff.
• Partner with central Growth Marketing to adapt global campaigns and signals for EMEA, feeding regional results back into the global model.
• Forecast and report on MQA, SQLA, pipeline, revenue, and average contract value using Salesforce and Looker.
• Manage, coach, and develop one direct report.

Minimum Qualifications:

• We realize applying for jobs can feel daunting at times. Even if you don’t check all the boxes in the job description, we encourage you to apply anyway.
• 7+ years of B2B marketing experience
• 2+ years leading a lean marketing team in a player-coach capacity, balancing hands-on execution with people management
• You have hands-on experience designing digital one-to-one and one-to-few ABM campaigns, overseeing event efforts, as well as planning and executing bottom-of-the-funnel activation programmes.
• You have owned an event strategy and run executive-level formats that produced pipeline, not just attendance.
• You’ve previously worked in a B2B company in the sales and marketing tech category.
• You’ve previously developed and executed an enterprise marketing plan in partnership with Account Development, Sales, and Customer Success teams.
• You have turned buyer intent or behavioural signals into campaigns that converted, and can show which signals worked and which did not.
• You’re motivated by results and contribution to pipeline/revenue.
• You thrive in ambiguity and enjoy creating new ways of working.

What Can Help Your Application Stand Out:

• Have been a G2 customer.
• Are well-versed in the enterprise software buying process.
• Experience with our existing tech stack, (SFDC, Marketo, 6Sense and Looker strongly preferred)
• Experience using AI tools to do the work. G2's growth function is moving towards AI-orchestrated plays and this role is part of that.
• Experience building a customer community in a region.

Our Commitment to Inclusivity and Diversity

At G2, we are committed to creating an inclusive and diverse environment where people of every background can thrive and feel welcome. We consider applicants without regard to race, color, creed, religion, national origin, genetic information, gender identity or expression, sexual orientation, pregnancy, age, or marital, veteran, or physical or mental disability status. Learn more about our commitments here.

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How We Use AI Technology in Our Hiring Process

G2 incorporates AI-powered technology to enhance our candidate evaluation process. These tools may assist with initial application screening, skills assessment analysis, and identifying candidates whose qualifications align with specific role requirements. While AI technology supports our recruitment workflow, all final hiring decisions remain under human oversight and judgment.

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