Autodesk
Director, Forma Design Industry Strategy
How your CV stacks up
Upload your CV to see how well it fits this job role
?%
Director, Forma Industry Strategy – Autodesk
Job Requisition ID #: 26WD99348
About the Role
Autodesk is pioneering the Forma Industry Cloud, a next-generation platform redefining how the architecture, engineering, construction, and operations (AECO) ecosystem designs, delivers, and operates the built environment. This shift represents a move from files to granular data, siloed workflows to hyper-collaboration, and traditional BIM to AI-driven, outcome-focused processes.
We’re seeking a Director, Forma Industry Strategy to define the future of Forma and execute its go-to-market (GTM) strategy. The ideal candidate is a strategic thinker with hands-on operational experience who can:
- Turn complex qualitative and quantitative insights into actionable direction for Forma
- Lead a dynamic (± strategic team in its early stages) to execute and refine this vision
- Evangelise Forma internally and externally, building alignment across Autodesk teams and industry stakeholders
- Partner with product, sales, marketing, customer success, and industry leadership for a cohesive, market-forward strategy
The role demands broad industry awareness and the ability to work across multiple time zones (supporting both Europe and US). If you thrive on shaping transformative technologies and influenc**ing the AECO landscape, we’d love to hear from you.
Key Responsibilities
Strategy & Analysis
- Lead and refine Forma’s strategic direction, ensuring alignment with technological opportunity, market demand, and business priorities.
- Define Go-To-Market (GTM) priorities, investments, and competitive differentiation—Balancing long-term vision with tactical execution.
- Translate customer, market, competitive, and product signals (including AI insights) into concise strategies for pricing, packaging, and portfolio clarity.
- Ensure customers understand how Forma integrates value across planning, design, and construction workflows.
- Build frameworks, briefs, and deliverables to empower leadership with data-backed confidence.
- Use qualitative and quantitative data, along with cloud and AI tools, to test hypotheses and validate strategic directions.
Reasons to use Rodeo
Start with a chat, not a search bar
Grad scheme, placement, apprenticeship? Not sure what you want yet — that's fine. Your agent talks it through with you and turns "I have no idea" into a shortlist.
It searches the market for you
Every day your agent scans the market matching roles against what actually matters to you, not just keywords on a CV.
Only hits
No noise. No "maybe this fits." Just roles with a clear explanation of why they're right — and where to focus when applying.
Evangelism & Advocacy
- Be the trusted internal champion for Forma, fostering visibility and momentum alongside product, GTM, and leadership teams.
- Represent Autodesk externally to customers, partners, and industry thought leaders, transforming skepticism into conviction.
- Feature innovators’ stories and measurable outcomes, demonstrating how Forma impacts real-world workflows. Attend and speak at key industry events.
- Act as a bridge between Forma’s vision and external stakeholders, integrating customer insights iteratively into Autodesk’s evolution of the software.
Cross-Functional Collaboration
- Drive cohesion between strategy, product roadmap, and execution across global teams, ensuring onset customer value.
- Act as the link between Forma’s strategy and Autodesk’s broader Industry Cloud vision with the company’s global team.
- Facilitate alignment across product, sales, marketing, customer success, and industry leadership.
- Establish clear operational rhythms to deliver continuity between strategy formulation and field execution.
Minimum Qualifications
- 10+ years in strategy, GTM, product, or management consulting, with significant impact in or adjacent to the AEC industry (architecture, engineering, construction).
- Proven track record of leading strategic teams to deliver measurable business outcomes.
- Deep understanding of AEC workflows, its digital transformation challenges, and how AI-transformed platforms are transforming the sector.
- Extensive experience representing a product/company externally with customers, analysts, and at industry events or conferences.
- Strong command of data, AI, and cloud-driven tools—proven ability to extract insights through quantitative analysis, cloud platforms, or AI-enabled workflows.
- Degree in a relevant field (e.g.,* business, strategy, architecture, engineering, construction management, or equivalent experience).
Get help with your application
Your very own career expert that helps elevate your application to the next level.
What Drives You
- A strategic mindset—proven leadership in shaping GTM strategies that drive growth and customer value.
- Passion for digital transformation in AECO, comfort navigating complex industry dynamics.
- Ability to connect with senior executives, customers, and partners as a thought leader—translating technical insights into persuasive narratives.
- Collaborative acumen in matrixed environments, blending diverse inputs into a shared execution strategy.
- Technical interest in how AI-applications can evolve workflows—preferably with experience in cloud-based architecture, data pipelines, or AI tools.
About Autodesk
Vision & Culture
At Autodesk, we integrate innovation with meaningful work—create the greenest buildings, cleanest cars, and smarter cities that spark కళ—¿ innovation in everything from production to leisure.
Our company thrives on a culture of belonging—balancing creativity with purpose. Whether by re-defining project execution or pioneering sustainable solutions, Autodeskers strive to build a world created for all.
Compensation & Benefits
- Salary philosophy: A competitive base salary where market value and candidate experience determine autonomy. Additional financial incentives include cash bonuses, stock grants, or sales-focused commissions.
- Culture: Learn about Autodesk’s global focus on belonging.
Note: Existing Autodesk contractors/consultants should apply internally for this position. Not ready to apply? Join our talent community to stay connected.
Join us in shaping the future of the built environment.
“It took my CV and asked me questions relevant to understanding what kind of jobs to suggest for me. Suggestions were almost perfect. Jobs were exactly what I’ve been looking for.”
Jessica, London
Skills
Location