Sky
Director, Group AI, Consumer Group
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Role: Director, Group AI, Consumer Group
Base Location: Osterley
Band: 8
Reporting to: MD, Group AI
Department Overview:
The Group AI team owns Sky’s enterprise-wide AI ambition, strategy, and roadmap to deliver meaningful business value. The team works closely with senior stakeholders across Sky to embed AI into the fabric of how the business operates, manages key external AI partnerships, and ensures alignment with Comcast/NBCU.
The Role:
The Group AI Director, Consumer Group will partner with senior leaders across Sky’s Consumer Group to shape and define their AI strategy, identifying the highest-value AI opportunities across our go-to-market, commercial, customer experience, customer service, and operations priorities. The role will turn business ambition into practical AI roadmaps, mobilize cross-functional teams, and ensure AI is adopted responsibly, effectively, and at pace to improve our customer experience, colleague productivity, and business performance.
What you’ll do:
- Own the AI partnership with Consumer Group, working with their leadership team to translate strategic priorities into a clear portfolio of AI opportunities, delivery plans, and measurable outcomes.
- Consumer Group AI Strategy & Portfolio
- Partner with Consumer Group leadership to define where AI can create the greatest value across go-to-market, commercial, customer experience, and operations.
- Build and maintain a prioritized AI roadmap for Consumer Group, balancing quick wins with larger strategic opportunities and ensuring clear ownership, sequencing, and value cases.
- Shape high-impact AI use cases from idea to pilot to delivery, working with business, data, product, technology, legal, and risk teams to move from exploration to scaled adoption.
- Ensure Consumer Group AI activity is aligned to the Group AI strategy, common platforms, responsible AI principles, and Comcast/NBCU opportunities where relevant.
- Bring external perspective, partner insight, and emerging AI capability into Consumer Group to identify new opportunities and keep Sky focused on what will make the biggest difference.
- Adoption & Value Realisation
- Mobilize cross-functional teams to deliver priority AI initiatives, removing blockers, and creating the conditions for pace, quality, and responsible delivery.
- Drive adoption of AI-enabled ways of working across Consumer Group, helping teams move from pilots and experimentation to repeatable, embedded business change.
- Work closely with the business and finance to define and track the value of AI initiatives, using data, feedback, and operational insight to demonstrate impact and continuously improve delivery.
- Partner with teams across Group AI, Data, Technology, and Product to ensure Consumer Group AI use cases have the right foundations, tooling, governance, and delivery support.
- Leadership & Influence
- Act as a trusted strategic partner to senior Consumer Group leaders, combining commercial understanding, AI expertise, and practical delivery judgement.
- Influence senior stakeholders across multiple functions, aligning priorities, investment choices, and delivery trade-offs around the highest-value opportunities.
- Build and lead a high-performing team that thrives in a dynamic, fast-paced environment and brings clarity, momentum, and accountability to complex work.
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Minimum Requirements:
- Significant experience partnering with executive-level business leaders to shape and deliver strategic transformation, digital, data, or AI-enabled change in a complex commercial environment.
- A strong understanding of the evolving AI landscape in go-to-market, commercial, customer experience, customer service, and operations priorities, with a passion for researching emerging technologies, competitor activity, and market developments.
- Strong commercial judgement and understanding of consumer-facing businesses, with the ability to identify where AI can improve customer outcomes, growth, efficiency, and colleague productivity.
- Proven experience designing and leading structured experimentation, pilots, or innovation programs.
- Proven ability to translate complex or technical topics into clear business narratives, executive-level recommendations, delivery plans, and measurable outcomes.
- Experience leading complex, cross-functional programs with the structure, clarity, and pace needed to align multiple stakeholders, manage trade-offs, and deliver impact.
- Experience using data, insight, and feedback to prioritize opportunities, measure adoption, and demonstrate progress against business outcomes.
What you’ll bring:
- Communication & Stakeholder Skills
- Exceptional written and verbal communication skills
- Proven success partnering with internal and external senior stakeholders, influencing decision-making, and aligning cross-functional groups
- A collaborative, pragmatic style that builds trust quickly
- Comfortable operating in ambiguity, creating clarity through structured thinking, prioritization, and evidence-led decision-making.
- Leadership Behaviours
- Ability to develop and inspire high-performing teams
- Comfortable operating in a fast-paced, constantly evolving environment
- Highly accountable with a bias for action and strong commercial judgement
Success Measures:
- A clear, prioritized Consumer Group AI roadmap aligned to business strategy, Group AI priorities, and measurable value.
- High-impact AI use cases progressed from idea to delivery, with evidence of adoption, scale, and business impact.
- Stronger senior stakeholder confidence in how AI can support Consumer Group priorities and better alignment around investment and delivery choices.
- Responsible, well-governed AI delivery embedded into Consumer Group ways of working, with clear ownership and repeatable delivery patterns.
- A high-performing team and partner network that brings pace, clarity, and accountability to Consumer Group AI delivery.
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Benefits and perks
There's one thing people can't stop talking about when it comes to life at Sky: the perks. Here’s a taster:
- Free Sky TV or NOW package, including Sky Sports and Sky Cinema
- Pension package with up to 9% employer contribution
- Private healthcare with mental health support
- Aviva Digital GP and dental insurance
- Discounts on Sky products, including Sky Mobile, Sky Broadband, Sky Glass, and Sky Protect
- Sharesave and Tech schemes
- A range of Sky VIP rewards and experiences
How you'll work:
We know the world has changed, and we want to offer our employees the chance to collaborate at our unique office spaces, whilst enjoying the convenience of working from home.
We've adopted a hybrid working approach to give more flexibility on where and how we work. You'll find out more about what this means for this role during the recruitment process.
Your office base:
Osterley
Our Osterley Campus is a 10-minute walk from Syon Lane train station. Or you can hop on one of our free shuttle buses that run to and from Osterley, Gunnersbury, Ealing Broadway, and South Ealing tube stations. There’s also plenty of bike shelters and showers.
On campus, you’ll find 13 subsidized restaurants, cafes, and a Waitrose. You can keep in shape at our subsidized gym, catch the latest shows and movies at our cinema, get your car washed, and even get pampered at our beauty salon.
Who we are
We’re Sky, a leading media and entertainment company who connect millions with entertainment, sports, news, and arts through innovative products and services. Working with us means you’ll be bringing the joy of a better experience to more people, every day. All so we can do better and deliver better for our customers, colleagues, and society.
We’re an equal opportunity employer and value diversity at our company. We're a Disability Confident Accredited Employer, and welcome and encourage applications from all candidates. We will look to ensure a fair and consistent experience for all and will make reasonable adjustments to support you where appropriate. Please flag any adjustments you need as early as you can.
Just so you know: if your application is successful, we’ll ask you to complete a criminal record check. And depending on the role you have applied for and the nature of any convictions you may have, we might have to withdraw the offer.
To be eligible for this role, you are required to have the appropriate right to work in the UK. Please be aware Sky does not offer sponsorship for this position.
To find out more about working with us, search #LifeAtSky on social media.
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