Omnicom Media
Director - Growth Analytics
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BDF – Data & Analytics Lead
As Data & Analytics Lead for Beiersdorf (BDF), you will be a core member of the EUNA regional leadership team (Europe + North America), responsible for setting the vision, direction, and execution of BDF’s regional data and analytics agenda.
Leading a high-performing, multi‑disciplinary team of up to 10 specialists, you will act as the central coordination and governance point across all data and analytics workstreams—bringing complex, interdependent activity into a single, coherent operating roadmap with clear priorities, ownership, and measurable impact.
The role spans strategic leadership, transformation delivery, and senior client partnership. You will ensure Data & Analytics is embedded as a value‑creating, decision‑enabling capability, tightly integrated with both OMD EMEA and BDF’s internal data infrastructure and ambition.
Key responsibilities
- Leadership & team development: Lead, coach, and develop a high‑performing, multi‑disciplinary regional Data & Analytics team, setting clear direction, standards, and ways of working while fostering innovation, accountability, and sustainable growth.
- Data & analytics transformation: Own and deliver the end‑to‑end regional Data & Analytics roadmap, translating BDF’s strategic priorities into scalable, future‑fit solutions with clear milestones, governance, and measurable business impact.
- Senior client partnership: Act as the senior Data & Analytics partner to BDF, shaping strategic direction, maintaining senior stakeholder confidence, and proactively evolving the scope in line with the client’s ambition and maturity.
- Cross‑capability integration: Ensure strong integration across data management, analytics, automation, audience, and ad operations, connecting capabilities into a coherent ecosystem and clearly communicating value to senior stakeholders across OMD EMEA and BDF.
- Resourcing, governance & delivery: Own regional resourcing, programme oversight, and delivery governance across multiple concurrent workstreams, acting as the primary escalation and decision point for quality, prioritisation, and risk management.
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What you will bring
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- A proven record of leading complex, multi‑disciplinary Data & Analytics programmes for large, multi‑market clients, with clear evidence of business impact
- Strong senior client leadership and communication skills, with the ability to build confidence across technical and non‑technical audiences
- Demonstrable experience leading and developing high‑performing teams, creating inclusive, collaborative environments across diverse skillsets
- Deep grounding in data and analytics, with the ability to span infrastructure, analytics, automation, and activation‑linked use cases—and connect them into a coherent whole
- Exceptional strategic thinking and storytelling skills, able to articulate a compelling vision and influence senior stakeholders
- Comfort operating in fast‑paced, ambiguous environments, navigating complexity and change with confidence and pragmatism
- A strong understanding of the media and digital ecosystem, including how data, technology, and analytics underpin planning, activation, optimisation, and measurement
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