Believe
Director, Growth Strategy, Planning + Ops
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Company Description
Before TuneCore, artists needed to be signed to a record label to sell their music online. In 2006, we democratized the industry by partnering directly with digital stores and streaming platforms to enable any musician to sell their songs worldwide while retaining 100% ownership of their music. Today, TuneCore is the leading independent development partner for self-releasing artists to build audiences and careers, with technology and services across distribution, publishing administration, and a range of promotional services. TuneCore is headquartered in Brooklyn, NY, and owned by Paris-based Believe, one of the world’s leading digital music companies. The company is one of the fastest-growing companies in the music industry and is actively investing in the continued growth of the business.
We have made it our mission to best serve artists and labels at each stage of their development in the digital world. We are a company that cares deeply about our people and our creator community, advocating for diversity, equity, and inclusion across all of our platforms and throughout our business. The pursuit of innovation inspires us to work hard for our artists, while collaboration drives the way we work and approach our company’s social responsibility.
Join TuneCore as we embark on the next phase of innovation in the music industry. Be part of the team that bridges the unmet and evolving needs of creators by building the tools and services that make their lives better.
Job Description
As we evolve our product, redefine our brand, and accelerate global growth, we're creating a Growth organization capable of operating with the discipline of a world-class technology business and the creativity of a culture-leading brand for independent artists.
Reporting to the VP Brand Marketing, this role will be responsible for building the engine that powers this transformation. Acting as a strategic partner to the Leadership Team, you will establish the planning and operating model that enables Brand and Growth to operate as one high-performing global organization that finds, retains, and empowers independent artists at scale.
This is an exceptional opportunity for a highly driven, entrepreneurial leader who enjoys building from the ground up. You will design and embed the frameworks, rhythms, and governance that bring clarity, alignment, and accountability to how Marketing works—transforming ambition into measurable execution at scale. From annual planning and integrated campaign operations to launch excellence and budget management, you will create the systems that enable the team to move faster, make better decisions, and deliver greater commercial impact.
Working closely with Product, Finance, Data, Customer Experience, regional teams, and colleagues across Believe, TuneCore’s parent company, you will operationalize the creation, communication, and delivery of key strategic initiatives, ensuring they are scalable, measurable, and aligned with business priorities. You will champion an insight-led approach to planning, helping the organization develop a deeper understanding of artist needs, marketing effectiveness, and opportunities for growth.
You are equally comfortable shaping strategy and rolling up your sleeves to make it happen. You thrive in fast-paced, high-growth environments, are naturally curious and data-driven, and bring the confidence to challenge thinking, influence senior stakeholders, and continuously improve the way teams work together. Above all, you believe that operational excellence is not about process for process' sake—it exists to unlock creativity, accelerate innovation, and ultimately help more independent artists succeed at scale.
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Tasks and Responsibilities
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Strategy + Planning
- Partner with Leadership to define strategic priorities, resource allocation, and investment decisions.
- Develop and own the annual planning process, translating company objectives into integrated marketing priorities and measurable outcomes.
- Establish quarterly and bi-annual planning rhythms that align Growth, Brand, Product, and the business teams around shared objectives.
- Build and maintain the organization’s roadmap, ensuring visibility across initiatives, launches, and campaigns.
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Operations
- Design and implement scalable operating models, governance, and ways of working.
- Introduce best practice planning processes, briefing frameworks, approval workflows, and project management disciplines.
- Establish clear roles, responsibilities, and decision-making frameworks across the organization.
- Drive operational excellence through continuous process improvement and simplification.
- Lead cross-functional planning, ensuring Product, Growth, Brand, Creative, Regional, and Finance teams are aligned from strategy through execution.
- Create consistent launch frameworks, timelines, playbooks, and retrospectives to improve delivery over time.
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Marketing Performance & Measurement
- Build the measurement framework, defining success metrics across Brand, Growth, and Int’l teams.
- Develop dashboards and reporting that provide real-time, actionable visibility of performance, campaign effectiveness, pipeline contribution, and business outcomes.
- Partner with Finance + Insights teams to establish attribution models, reporting standards, and performance insights.
- Lead regular business reviews, identifying opportunities to optimize performance and improve return on investment.
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Budget + Resource Management
- Partner with Finance and Growth Leadership to manage annual marketing budgets and investment planning.
- Track spend across teams, markets, and programs, ensuring effective allocation of resources against strategic priorities.
- Build forecasting models and investment frameworks that support data-informed decision-making.
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Cross-functional Leadership
- Act as the operational connector between Growth, Brand, Product, Finance, Data, Customer Experience, and Business teams.
- Facilitate strategic planning sessions, leadership reviews, and cross-functional governance meetings.
- Foster a culture of accountability, transparency, and continuous improvement across the organization.
Some international travel (at least 10-25% of the time) is required.
Qualifications
- 10+ years experience in Marketing Strategy, Marketing Operations, Business Operations, or Commercial Strategy within a high-growth technology, SaaS, marketplace, or digital consumer business.
- Demonstrated success building marketing planning processes, operating models, and organizational rhythms from the ground up.
- Experience leading annual planning, quarterly business reviews, integrated launch planning, and cross-functional programme management.
- Strong commercial acumen with the ability to connect marketing activity to business outcomes and financial performance.
- Excellent analytical capability, including experience developing KPIs, dashboards, measurement frameworks, and executive reporting.
- Deep understanding of modern marketing organizations across Brand, Growth, Product Marketing, and Creative functions.
- Proven ability to influence senior stakeholders and drive alignment across complex global organizations.
- Exceptional organizational and programme management skills, with the ability to manage multiple strategic initiatives simultaneously.
- Experience managing budgets, agency relationships, and cross-functional investment planning.
- Comfortable operating in ambiguity and building new capabilities within fast-changing environments.
- Strong communication, facilitation, and stakeholder management skills, with the ability to translate strategy into clear action.
- Passion for music, creators, and the independent artist ecosystem is highly desirable.
- Experience supporting international or multi-market marketing organizations is preferred.
- Bachelor’s degree required; advanced degree preferred.
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Location
This role will be based out of the London, Believe office in Kings Cross. TuneCore operates on an in-office and remote hybrid model giving our teams flexibility and choice of how they work. Required in-office Tues, Weds, Thurs.
Please note this job description is not designed to cover or contain a comprehensive list of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.
Additional Information
Our Values
TuneCore is a team of creators, for creators. Our mission is to support our artists and labels at every stage of their careers. Our driving forces are fairness, expertise, respect, and transparency. As global citizens, we believe that if we build more diverse, equitable, and inclusive teams across our company, we will collectively create and offer more innovative solutions and better serve our artists, labels, partners, and employees.
We strive to build a company that reflects the communities we serve and embraces the diversity of the world we live in, where each person’s unique perspective is valued, and where everyone has the same opportunities and is supported in their personal and professional growth. From our hiring practices to the culture we create and nurture, we are committed to listening, learning, and evolving. Our goal is to make TuneCore an inspirational place that feels comfortable and familiar no matter how you look, where you call home, who you love, what you believe, or what’s on your playlist.
CSR Strategy: Shaping Music for Good
Our core values are put into action through Shaping Music for Good, Believe and TuneCore’s global corporate social responsibility strategy, integrated at all levels of the company and at the heart of our business model.
We strive to shape the music industry for good by building trusting relationships with artists and partners, investing in the growth and talent development of our local markets, and empowering our community to positively impact society. We work to achieve progress on our core priorities: gender equity, diversity, equity & inclusion, environmental sustainability, and wellness for our employees, artists, and industry partners.
Shapers Program
Employees have the opportunity to join the Shapers Program, a resource group made up of teammates who want to dedicate their time and skills to Shaping Music For Good initiatives. Shapers develop action plans, educate teammates, support the implementation of programs, and inspire action within the organization on causes and issues that align with TuneCore and Believe’s SMFG priorities.
Inclusion in the Music Business Report
In 2025, Believe and TuneCore partnered with the Annenberg Inclusion Initiative, the world’s leading think tank studying diversity and inclusion in the entertainment industry, to produce the second Inclusion in the Music Business report which analyzes the gender, race, and ethnicity among executive leadership in the music industry.
Recognition and Awards
- Fast Company's 10 Most Innovative Companies in Music list (2023-2025)
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