Shape the Future with Dun & Bradstreet

At Dun & Bradstreet, we believe data has the power to create a better tomorrow. As a global leader in business decisioning data and analytics, we help companies worldwide grow, manage risk, and innovate. Since 1841, businesses have trusted us to turn uncertainty into opportunity. We’re a diverse, global team that values creativity, collaboration, and bold ideas. Are you ready to make an impact and help shape what’s next? Join us! Explore opportunities at dnb.com/careers.

The Role

The Director, Integrated Marketing is a critical leadership role responsible for driving marketing strategy and business growth across key global markets and business segments. You'll lead integrated marketing programs that build brand awareness, generate demand, and deliver measurable impact on pipeline, revenue, customer acquisition, and retention.

Working closely with senior leaders across the business, you'll translate market opportunities and commercial priorities into innovative, customer-focused marketing initiatives. You'll oversee marketing performance and investment decisions, champion data-driven decision-making, and help shape the future direction of the business.

As a people leader, you'll inspire and develop a high-performing team while fostering a culture of collaboration, innovation, and continuous learning. This is an opportunity to influence strategy at a senior level and make a significant impact on both marketing performance and overall business success.

Key Responsibilities

• Define and lead the integrated marketing strategy and long-term roadmap, ensuring alignment with business growth objectives and market opportunities.
• Act as a strategic partner to senior business leaders, providing guidance on customer engagement, market trends, and growth opportunities.
• Develop and execute marketing plans across multiple business units, industries, and international markets.
• Set annual and quarterly marketing priorities that support business goals and go-to-market strategies.
• Leverage customer insights, market intelligence, and competitive analysis to identify opportunities and inform strategic decisions.
• Drive measurable business impact through marketing, including pipeline growth, customer acquisition, revenue contribution, and brand engagement.
• Establish and monitor key performance metrics to evaluate marketing effectiveness and optimize return on investment.
• Translate performance data and market insights into clear recommendations for business stakeholders and executive leadership.
• Manage and optimize marketing investments across channels, programs, regions, and strategic initiatives.
• Lead the development and delivery of integrated marketing campaigns across digital, content, communications, events, media, analyst relations, and field marketing.
• Partner with Product Marketing, Sales, and Customer Success teams to successfully launch new products, solutions, and strategic growth initiatives.
• Create seamless and consistent customer experiences across the entire customer journey.
• Foster strong cross-functional collaboration to ensure alignment between marketing, sales, product, and commercial teams.
• Champion innovative marketing approaches, technologies, and customer engagement strategies to enhance performance and customer impact.
• Lead planning and prioritization across global marketing teams to maximize business outcomes and execution excellence.
• Influence strategic business decisions through data-driven insights, market intelligence, and compelling business cases.
• Build, lead, and develop a high-performing team of marketing professionals, fostering a culture of collaboration, accountability, innovation, and continuous learning.