Rosewood Hotel Group
Director, Marketing and Communications, EMEA
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JOB DESCRIPTION
OUR PURPOSE AND CULTURE
We are driven to create a future where people and place enrich one another. We are wholly committed to rooting ourselves more deeply in every place we are in while setting new benchmarks for positive impact.
As a pioneering collective with a common purpose, we curate extraordinary moments and honor the soul of every place along our journey. At Rosewood Hotel Group, we answer The Calling. Together, we Make the Place.
THE TEAM
You will join Rosewood Hotel Group’s global Marketing & Communications department, which sets and protects our brand strategy and expression. Reporting to the Vice President, Marketing & Communications, Global, you will lead how the Rosewood brand is represented across Europe and the Middle East.
Working within a highly collaborative global and regional network, you will partner with Marketing & Communications leaders, the Creative Studio, Operations and Commercial leadership, property Managing Directors, Area Directors of Communications, Residences marketing teams, CRM teams and other key stakeholders across the region.
YOUR ROLE
As Director, Marketing & Communications, EMEA, you will connect our global brand strategy with regional priorities and lead the development of integrated strategies that strengthen brand awareness, reach and consideration.
You will establish the framework for high-quality, 360-degree marketing execution across the region. Your remit will encompass regional brand leadership, campaign management, pre-opening support, public relations and editorial engagement, partnerships and community activations.
You will also lead and develop the regional Marketing & Communications team, including the Manager, Marketing & Communications, EMEA and Executive, Marketing & Communications, EMEA.
HOW YOU’LL MAKE THE PLACE
- Translate the global brand strategy into clear regional priorities, narratives and cultural expressions that strengthen Rosewood’s voice across EMEA.
- Lead the regional Marketing & Communications team, establishing effective ways of working, prioritisation frameworks, brand standards and an integrated regional calendar.
- Own the regional Marketing & Communications budget across the corporate and property matrix, setting allocation principles according to brand priorities, market maturity and property needs.
- Act as a trusted brand partner to property Managing Directors and Directors of Communications, providing regional guidance, agency relationships and access to shared platforms.
- Lead the regional activation of global campaigns across paid, owned and earned channels, incorporating cultural nuance, feeder-market priorities and property integration.
- Guide annual and strategic regional marketing plans, including brand-led pre-opening positioning, critical paths and go-to-market delivery.
- Own the regional press strategy and agency network, strengthening Rosewood’s positioning and relationships across consumer, trade, cultural and lifestyle media.
- Activate global partnerships across the region and help build a community of tastemakers, cultural voices and lifestyle collaborators who support Rosewood’s relevance in local markets.
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COULD THIS BE YOU?
- You bring substantial in-house brand management and marketing experience gained within a multinational organisation, ideally within the luxury sector.
- You have held a senior leadership role with responsibility for both marketing and communications.
- You can demonstrate ownership of brand-led regional plans and experience developing and implementing long-term brand strategies.
- You are an accomplished people leader who has managed lean teams, developed talent and provided clear direction in a complex environment.
- You are confident working within a matrix that connects global, regional and property teams.
- You have established editorial, partnership and agency relationships across the region, together with a strong perspective on luxury, culture and emerging trends.
- You understand media, reputation management, CRM and digital analytics systems and can apply commercial and financial awareness to decision-making.
- You have native or excellent English-language skills, with an additional EMEA-relevant language considered an advantage, and are comfortable travelling approximately 30% across the region.
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OUR BENEFITS
As part of our team, you’ll enjoy a thoughtfully designed benefits package that supports your wellbeing, professional growth, and life beyond work. This includes medical coverage, retirement benefits, paid time off, complimentary room nights, learning and development opportunities, global career opportunities, and industry-leading paid parental leave supporting eligible associates across all paths to parenthood.
OUR COMMITMENT TO YOU
At Rosewood Hotel Group, your voice is heard and valued. We’re a community that encourages associates to be themselves, not fit into a fixed culture, and this philosophy shines through in our commitments to reflect and honor the history, culture and geography of our destinations. We’re not only committed to building and nurturing genuine, long-lasting relationships but to transforming them, and our Diversity, Equity and Inclusion strategy helps put these principles into practice.
ABOUT US
Rosewood Hotel Group, privately owned by Chow Tai Fook Enterprises, is one of the world’s leading global lifestyle and hospitality management groups. It encompasses four brands: ultra-luxury Rosewood; upper-upscale New World Hotels & Resorts; Asaya, an integrated well-being concept; and Carlyle & Co., a modern and progressive private members club. Its combined hotel portfolio consists of 60 properties in 26 countries and territories with more than 30 new properties currently under development. For more information, visit rosewoodhotelgroup.com
GENERAL INFORMATION
Country/Region
United Kingdom
Province/City
London
Hiring Entity
Rosewood Hotel Group, London
Department
Sales & Marketing
Job Type
Full-time Permanent
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