Director, Marketing (Growth)

• Set the multi-year Growth Marketing vision and build the unified engine that connects paid, lifecycle, and SEO/GEO into one compounding system
• Partner with Growth Product to own the full funnel, including server-side tracking, attribution, marketing automation, and the measurement architecture leadership relies on
• Make experimentation a core operating discipline across the team
• Co-lead cross-brand growth across Strava and Runna, converting Strava's global community into Runna subscribers through paid, owned, and organic surfaces
• Own Runna's international growth strategy beyond the UK, including market sequencing, channel mix, and the frameworks that let us scale efficiently
• Own the growth P&L, including paid media budget, efficiency targets, and the unit economics (CAC, ROAS, LTV:CAC) that keep growth sustainable
• Lead and develop the managers running each function, and act as an enterprise leader across Runna and Strava

What you'll bring

• 10+ years in growth or performance marketing, with meaningful time leading teams and functions
• A track record of driving real growth outcomes in B2C consumer products, with the numbers to back it up
• Experience owning complex, multi-channel growth domains rather than a single channel
• Comfort partnering with product and engineering on technically complex, data-heavy challenges
• Strong senior stakeholder skills, knowing when to align, when to push back, and when to make the call

You'll be successful here by

• Running toward the data, not away from it. You design tests with clear hypotheses, act on what you find, and cut what isn't working
• Delivering against targets even when the path isn't clear. Ambiguity energises you rather than slowing you down
• Thinking in funnels, not channels. You connect the dots others miss and fix the handoffs that quietly cost conversions
• Building lifetime value, not just installs. You care about what happens after the download as much as what drove it
• Staying ahead of where growth is going, whether that's AI-powered search, shifting attribution models, or the next acquisition lever
• Making the Strava relationship a growth engine, and turning that connection into a repeatable playbook
• Developing people who outgrow their roles, and modelling the accountability and curiosity you want in the team

Bonus points if

• You've scaled growth marketing for subscription-based mobile apps
• You've worked across cross-product or cross-platform growth funnels (app, web, partner platforms like Strava)
• You've led growth in a post-acquisition or high-growth integration environment

Compensation & benefits

We’re also committed to continually evolving our benefits to support you as we grow. Here is a brief overview what we currently offer in the UK 🇬🇧

• 🏢 Flexible working – we typically spend 3 days a week together in our Vauxhall office
• 🏝️ 25 days holiday, plus bank holidays (which you can take whenever suits you)
• 📱Free Runna & Strava subscriptions for you and 3 of your friends (get ready to be your friends fave person or save them for holiday presents!)
• 🧘 Headspace membership
• 💸 Money every year to spend on gear, events and the gym!
• 🏥 Private health insurance with Bupa and workplace pension scheme
• 💖Modern Health is a mental wellness platform and app that combines technology with professional support to improve mental well-being and reduce stress
• 🥕Carrot fertility support - this benefits provider can provide inclusive fertility, hormonal health, and family-forming benefits to our global employee population and takes the burden off what we know can be a stressful process.

Please let us know if there’s anything we can do to better accommodate you throughout the interview process - this can be from scheduling interviews around childcare commitments to accessibility requirements. We want you to show your best self in the process, so please speak to your Talent Partner!