Calibre Scientific Group
Director, Marketing Operations & Brand
Get notified of more jobs like this · No spam, ever
How your CV stacks up
Upload your CV to see how well it fits this job role
?%
Director, Marketing Operations & Brand
The Director, Marketing Operations & Brand builds and runs the operating engine behind the Calibre Scientific marketing function, owning brand strategy and campaign execution and overseeing the personnel and contractors across digital marketing, CRM/lead management, brand strategy, and production that bring campaigns to life. Reporting directly to the VP, Global Marketing & OEM, this role partners closely with Business Area Managers to ensure marketing execution serves each business area's strategic priorities, a hands-on leadership position reflecting the reality of a lean, PE-backed life science consumables business, where the right leader is as comfortable setting brand direction as refining a web page or managing a contractor relationship.
Key Responsibilities
Brand Strategy & Governance
- Own brand strategy, positioning, and visual identity across the portfolio.
- Govern consistent brand usage across internal teams, Business Area Managers, and external vendors.
Reasons to use Rodeo
Start with a chat, not a search bar
Grad scheme, placement, apprenticeship? Not sure what you want yet — that's fine. Your agent talks it through with you and turns "I have no idea" into a shortlist.
It searches the market for you
Every day your agent scans the market matching roles against what actually matters to you, not just keywords on a CV.
Only hits
No noise. No "maybe this fits." Just roles with a clear explanation of why they're right — and where to focus when applying.
Campaign Strategy & Execution
- Lead integrated campaign strategy and execution across both product marketing and vertical marketing.
- Partner with Business Area Managers to translate business priorities into effective, on-brand campaign plans tied to measurable outcomes.
Digital Marketing, CRM & B2C
- Own digital marketing strategy — web design/UX, SEO/SEM, and social media.
- Oversee CRM strategy and lead management, ensuring clean data, effective lead scoring/routing, and a strong handoff to sales.
- Bring B2C marketing discipline to sharpen customer experience, engagement, and conversion across digital channels.
Marketing Analytics & Performance Management
- Establish KPIs and target-setting frameworks across brand, campaign, and digital performance.
- Own ongoing campaign performance management to optimize spend, channel mix, and creative effectiveness.
Get help with your application
Your very own career expert that helps elevate your application to the next level.
Operating Mechanisms, Budget & Team Leadership
- Establish operating mechanisms, processes, and governance that bring rigor and efficiency to a lean marketing organization, right sized for our business.
- Manage, coach, and develop the personnel and contractors across digital marketing, CRM/lead management, brand strategy, and production; vet and manage external agencies to extend capacity cost-effectively.
- Administer the marketing operations budget, prioritizing creative, efficient, and cost-effective solutions appropriate to a PE-backed business.
Key Stakeholder Relationships
- Business Area Managers & Marketing Teams: commercial priorities, campaign alignment, and go-to-market execution.
- Sales & Commercial Teams: lead handoff, CRM data quality, and pipeline feedback.
- External Agencies & Contractors: digital, creative, production, and specialized execution support.
“It took my CV and asked me questions relevant to understanding what kind of jobs to suggest for me. Suggestions were almost perfect. Jobs were exactly what I’ve been looking for.”
Jessica, London