• Oversee planning, activation, and optimization across digital, social, OLV/CTV, OOH, and emerging channels.
• Guide markets on budget allocation frameworks, ensuring investments maximize ROI and support quarterly forecasts.
• Review weekly performance data across media mix, creative, and pacing; provide direction to optimize in real time.
• Triangulate insights across analytics, MMM, brand lift, and in-platform metrics to refine strategies and build learning agendas.

Cross-Functional Partnership & Agency Leadership

• Serve as the senior media partner for Scale Markets—collaborating with Brand, Creative, IMC, Social, Performance Media, Insights, Amazon/Retail, and Market GMs.
• Build bridges between global and regional teams to ensure connection, consistency, and shared learnings.
• Lead global and regional agency relationships—overseeing briefing, performance reviews, optimizations, and quarterly business updates.
• Partner with local teams to ensure media supports commercial plans, distribution timelines, and product launch calendars.

Leadership, Influence, Capability Building

• Mentor and guide regional marketers, elevating media expertise across Scale Markets.
• Establish a global-to-local media leadership framework that enhances consistency and operational excellence.
• Act as a key member of the global media leadership team, providing insights and recommendations to senior executives.
• Present strategies, performance updates, and opportunities with clarity, confidence, and influence.

Data, Measurement & Innovation

• Champion measurement excellence across Scale Markets, showcasing leadership across audience strategy and incrementality frameworks.
• Collaborate with Insights, Analytics, and Retail partners to develop Point-of-Sale dashboards and learning agendas that elevate decision-making.
• Lead testing and innovation roadmap to continuously advance SharkNinja’s commerce maturity.

What You’ll Bring

Qualifications

• 10+ years of experience in media strategy, planning, and investment across global or multi-market environments.
• Proven experience driving full-funnel media programs in high-growth consumer categories (tech, appliances, CPG, retail, etc.).
• Strong analytical mindset with experience leveraging MMM, analytics dashboards, DSPs, platform tools, and audience insights.
• Demonstrated success managing complex budgets and leading agency relationships.
• Strong communication, collaboration, and stakeholder leadership skills.
• Experience in matrixed, multinational environments with the ability to influence without authority.

Preferred Qualifications

• Experience in high-growth consumer brands or multi-category portfolio environments.
• Demonstrated success driving SKU-level performance and retailer-aligned media activation.
• Oversight of growth or emerging regions (EMEA, Middle East, Africa, LATAM).
• Familiarity with distributor models, retail media networks and shopper media ecosystems.
• Experience leading content systems, media transformations, or global playbook development.
• Success in This Role Looks Like
• Scale Markets adopt consistent, agile, and high-quality media planning practices.
• Media investments unlock measurable brand growth and lift across diverse regions.
• Markets plan and activate faster, with clearer frameworks and stronger decision-making.
• Playbooks, toolkits, and processes become trusted global standards.
• SharkNinja drives outsized brand visibility and commercial impact across high-growth regions.

Our Culture

At SharkNinja, we don’t just raise the bar—we push past it every single day. Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you’ll be right at home.

What We Offer

We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more. We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining what’s possible. When you join, you’re not just part of a company—you’re part of an outrageously extraordinary community. Together, we won’t just launch products—we’ll disrupt entire markets.

At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja’s innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA.

Learn more about us

• Life At SharkNinja
• Outrageously Extraordinary

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We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at accommodations@sharkninja.com.