This role leads end-to-end commercialization strategy spanning insight generation, strategy definition, execution readiness, and structured market learning, ensuring early-stage innovations are translated into differentiated, clinically credible, compliant, and commercially viable offerings.

Key Responsibilities

Insights & Opportunity Shaping

• Design and lead global insight generation programs to inform innovation strategy, including:
  • Advisory board strategy and engagement with Key Opinion Leaders
  • Voice of Customer programs across providers, patients and key stakeholders
• Synthesize insights into clear strategic implications, including unmet needs, adoption barriers, workflow considerations, and key decision drivers
• Lead market and opportunity assessments, including segmentation, demand modeling, and whitespace identification
• Translate clinical, scientific, customer, and market insights into actionable marketing inputs, including early positioning, messaging direction, indication prioritization, and product design considerations

Strategy Development (Early Commercialization)

• Lead development of core commercial strategy for pipeline innovations, including:
  • Value proposition and differentiated positioning
  • Messaging frameworks, evidence requirements, and claims strategy, in alignment with clinical, regulatory, legal, quality, and market access inputs
  • Lead development of brand strategy and identity, including platform positioning, naming, and foundational brand elements
• Drive creation of visual concepts and early marketing assets to advance internal decision-making, external storytelling, and compliant market shaping
• Define pricing strategy and economic models, including key assumptions, access considerations, and willingness-to-pay dynamics
• Partner with clinical and regulatory leaders to define evidence generation strategy aligned to future claims, market access requirements, clinical differentiation, and compliant commercialization pathways
• Shape product and ecosystem strategy inputs by influencing product design, indication prioritization, feature trade-offs, and adoption requirements based on customer, clinical, and market insights, including:
  • Training, usability, workflow integration, and customer experience considerations
  • Accessory or enabling solutions required to support adoption

Execution Planning & Commercial Readiness

• Define global go-to-market strategy, including segmentation, target accounts, and launch sequencing (in partnership with Sales teams)
• Lead development of launch readiness frameworks and plans, including cross-functional milestones and governance
• Drive adoption and market shaping strategy, including workflow integration, training models, early adopter engagement, and barriers-to-adoption mitigation
• Partner with regional teams to ensure effective localization and execution of global strategy
• Lead priority market launch execution and structured post-launch learning loops to refine positioning, pricing, segmentation, and go-to-market strategy based on early market feedback

Enterprise Leadership & Cross-Functional Integration

• Lead cross-functional decision-making across R&D, clinical, regulatory, quality, supply chain, finance, commercial, and regional teams
• Translate complex cross-functional inputs into clear recommendations, trade-off decisions, and executive-ready decision frameworks
• Establish and lead governance forums for pipeline, launch, and portfolio initiatives to drive alignment, accountability, and timely execution
• Ensure strategic decisions and execution plans align with quality, regulatory, clinical, legal, and compliance standards in a regulated medtech environment

Capability Building & Thought Leadership

• Champion a purpose-driven environment aligned with Johnson & Johnson’s Credo and Leadership Imperatives
• Shape a culture of open communication, collaboration, accountability, and enterprise ownership
• Serve as a functional thought leader in innovation marketing, early commercialization strategy, market shaping, and launch excellence
• Mentor and guide colleagues across the organization to build depth in strategic marketing, insight generation, and commercialization capabilities
• Build and scale best practices, tools, and operating models that elevate innovation strategy, launch readiness, and portfolio decision quality

EXPERIENCE AND EDUCATION

Required:

• A minimum of a bachelor’s degree is required.
• 7–10+ years of experience across innovation, marketing, strategy, or adjacent commercial roles.
• Strong ability to operate effectively in ambiguity and drive clarity from complexity.
• Experience partnering with cross-functional and global teams.
• Track record of translating insights into actionable concepts and recommendations.
• Strong analytical, synthesis, and storytelling skills

Preferred

• Master’s Degree (MBA)
• Cross-functional business experience
• Healthcare, medical device, or aesthetics experience

Required Skills:

• Brand Marketing
• Brand Marketing
• Brand Positioning Strategy
• Business Alignment
• Business Storytelling
• Business Valuations
• Consulting
• Critical Thinking
• Cross-Functional Collaboration
• Customer Intelligence
• Data Analysis
• Data-Driven Decision Making
• Digital Strategy
• Execution Focus
• Financial Analysis
• Go-to-Market Strategies
• Industry Analysis
• Market Research
• Negotiation
• Problem Solving
• Product Development Lifecycle
• Product Portfolio Management
• Product Strategies
• Program Management
• Strategic Thinking

Preferred Skills:

• N/A