Denholm Associates
Director of Brand Marketing
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One of the UK's leading drinks businesses is looking for a strategic and commercially minded marketing leader to shape the future of its beer portfolio.
This is a rare opportunity to take ownership of a portfolio that spans established market-leading brands alongside premium and craft propositions. You'll define the long-term category strategy across UK, Ireland and international markets, balancing the stewardship of a highly recognised core brand with the development of future growth opportunities.
Reporting directly to the Chief Marketing Officer, you'll operate close to the executive leadership agenda and lead a team of Brand and Innovation Managers, providing both strategic direction and people leadership.
You'll own the beer portfolio strategy from end to end, translating long-term vision into commercially successful plans that deliver sustainable growth.
Key deliverables:
- Build and lead the beer portfolio strategy across owned and partner brands in the UK, Ireland and international markets.
- Define and deliver the innovation and NPD agenda to drive category growth.
- Own performance against portfolio KPIs, including budget management and investment priorities.
- Lead insight-driven consumer and customer marketing plans in partnership with channel and communications teams.
- Shape the brand communication strategy across the portfolio.
- Develop and manage strategic brand partnerships.
- Build, coach and develop a high-performing team of Brand and Innovation professionals.
- Manage relationships with external agencies and industry partners.
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What you bring:
- Significant experience in a senior marketing leadership role within FMCG.
- A proven track record of developing consumer marketing strategies and managing brand portfolios within complex business environments.
- Strong commercial acumen, including experience managing portfolio performance and growth drivers.
- Excellent stakeholder management skills, with the ability to influence at executive level and build effective external partnerships.
- Experience leading and developing teams within matrix or complex organisational structures.
- The ability to operate effectively with autonomy and ambiguity.
- Drinks industry experience would be advantageous but is not essential.
This is a hybrid role based in the central belt of Scotland, offering regular opportunities to engage with colleagues and stakeholders across multiple markets.
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You'll play a pivotal role in shaping the future of a strategically important category, with significant influence over portfolio direction, innovation and brand investment. You'll also have the opportunity to lead and develop a talented team while working closely with senior leadership.
Our client is a well-established drinks company with a diverse portfolio of brands and a strong presence across the UK, Ireland and international markets. Beer remains a key growth category within the organisation's long-term strategy.
The business is seeking a senior leader who can successfully manage a strong existing portfolio while identifying and delivering the next phase of category growth.
Opportunities to combine responsibility for a major established brand with the freedom to shape innovation and portfolio development are rare. For an experienced marketing leader looking to make a significant impact within a category of strategic importance, this role offers both scale and influence.
For a confidential discussion, please get in touch.
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