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Director of Brand
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Director of Brand
London | Hybrid Working
Lead the next chapter of an ambitious consumer brand.
We're partnering with a high-growth consumer business that has built a distinctive brand, passionate customer following, and category-leading reputation. Having achieved significant success in recent years, the business is now entering an exciting new phase of international expansion, retail growth, and category diversification.
As Brand Director, you'll play a pivotal role in shaping what comes next. This is an opportunity for a commercially-minded creative leader to take ownership of an established brand and evolve it for its next stage of growth, ensuring it remains bold, relevant, and culturally impactful as the business scales.
The Opportunity
Reporting into the CMO, you'll own the brand vision and ensure consistency across every touchpoint, from social and content through to retail, partnerships, campaigns, packaging, and communications.
You'll lead a team spanning Brand, Creative, Communications, and Copy, bringing strategy and execution together to create a powerful, unified brand function. This is not a traditional corporate brand role.
We're looking for someone who thrives in fast-moving environments, embraces calculated risk-taking, and knows how to balance creative ambition with commercial impact. You'll have the freedom to challenge convention, push ideas further, and help shape the future direction of a rapidly growing business.
What You'll Be Doing
- Define and evolve the brand strategy, identity, and positioning.
- Own how the brand shows up across all customer touchpoints and channels.
- Lead and develop Brand, Creative, Copy, and Communications functions.
- Build and maintain a clear and compelling brand framework that enables teams to execute consistently.
- Deliver standout campaigns, partnerships, and brand moments that drive awareness and engagement.
- Ensure the brand translates effectively across retail environments and physical customer experiences.
- Drive brand growth across existing and international markets.
- Establish and monitor brand health metrics, using insights to inform strategic decisions.
- Partner with senior stakeholders across the business to ensure brand and commercial objectives remain aligned.
- Champion exceptional creative standards while maintaining the pace required in a high-growth business.
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About You
We're looking for a senior brand leader who has helped scale a consumer business through significant growth and transformation.
You'll likely have experience within a high-growth consumer brand and understand the challenges of building brand equity while expanding into new markets, channels, and audiences.
You'll bring:
- Previous experience as a Brand Director, Head of Brand, or equivalent senior leadership position.
- Experience helping scale a consumer brand through major growth phases, such as £50m+ to £100m+, £100m+ to £200m+, or beyond.
- A proven track record of owning brand direction end-to-end.
- Experience leading multidisciplinary teams across Brand, Creative, Communications, and Copy.
- Strong creative judgement and the ability to elevate creative output without needing to be hands-on yourself.
- Excellent understanding of brand storytelling, tone of voice, and the role of copy in brand building.
- Experience working within ambitious, entrepreneurial, fast-growth environments.
- Commercial acumen and the ability to connect brand investment with business performance.
- A leadership style that inspires, develops, and empowers teams.
- Confidence operating in environments where speed, agility, and experimentation are valued.
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Experience within beauty, wellness, food, beverage, lifestyle, FMCG, or other consumer-led sectors is welcomed. The most important factor is experience operating within a high-growth, consumer-facing business.
Licensing, partnerships, or collaboration experience would be beneficial but is not essential.
Why This Role?
This is a rare opportunity to join a business at a genuine inflection point.
You'll have the platform, investment, and autonomy to shape a well-loved consumer brand as it enters its next phase of growth, while working alongside an ambitious leadership team that values creativity, entrepreneurship, and bold thinking.
For brand leaders who enjoy building, challenging convention, and creating brands that people genuinely love, this is an opportunity to make a significant impact.
Interested? We'd love to hear from you.
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