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Director of Business Development
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Business Development Director— Heritage & Cultural Attractions
London (hybrid) · £80,000 base + Bonus
I'm working with a fast-growing commercial platform provider serving attractions, entertainment, and passenger transport — think ticketing, memberships, donations, and ancillary revenue rolled into one system. Backed by two family offices, they've grown revenue around 40% year-on-year since 2023 and are now hiring their first dedicated sales lead for heritage and cultural attractions, with a mandate to open up the US market too.
This role is a door opener where you will bring in the CEO from meeting 2 and work as a team to through the process.
The role in brief
This is named-account, consultative sales into museums, large multi-activity attractions, and multi-site cultural portfolios — long cycles (6–18 months), formal procurement, and buying committees across commercial, membership, IT, and finance. There's no SDR layer: you'll be spotting signals, writing your own outreach, running the meetings, and closing the deals yourself, backed by a pre-sales engineer, a bid manager, and founders who get involved on the biggest accounts.
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What they are looking for
- Essential — you already know this sector and its people. You can name, today, twenty organisations on a list of UK attractions where you could get a meeting through someone you already know.
- Essential — deals you created. Opportunities won where no RFP existed at first contact.
- Essential — complex B2B platform sales. Long cycles, multi-stakeholder committees, six-figure deals.
- Valuable — replacement selling. You have displaced entrenched legacy systems and know the status quo is the real competitor.
- Valuable — procurement fluency. Public-sector, charity, or council tendering experience is a genuine asset.
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A brilliant enterprise seller with no attractions network would spend a year building what they are hiring you to already have. They would rather have the network and teach the platform, so please only apply if you can walk them into attractions where you have genuine relationships.
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