1 Stop Spas & Leisure
Director of Commercial Sales
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Company Description
1 Stop Spas & Leisure is a multi-award-winning hot tub and swim spa specialist with multiple showrooms across the East Midlands and a specialist supplier of hot tubs for business-use Nationwide. The company is recognized as an industry leader, offering high-quality hot tubs, saunas and outdoor wellness products from the most reputable manufacturers globally. As a family-run business, 1 Stop Spas & Leisure focuses on providing expert advice and comprehensive aftercare support to both consumer and commercial clients. The organization has received numerous international and UK awards, including Retailer of the Year, Showroom of the Year, Swimspa Project of the Year, and Team of the Year. As pioneers in HSG282-compliant holiday let hot tub design, they are a trusted partner for holiday parks and lets of all sizes.
Role Description
The Director of Commercial Sales is a full-time, on-site and mobile position responsible for leading and growing the commercial sales division. This role oversees the end-to-end sales process for commercial accounts, including holiday parks, leisure facilities, and other business partners, ensuring strong pipeline development and consistent revenue growth.
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Day-to-day responsibilities include:
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- Setting sales strategies
- Managing key commercial relationships
- Negotiating contracts
- Monitoring performance against targets
The Director will lead and mentor a sales team, coordinate sales operations, collaborate with marketing and operations on go-to-market initiatives, and ensure exceptional service standards throughout the customer lifecycle. The role also involves market analysis, forecasting, and identifying new opportunities aligned with the company’s premium brand positioning.
Qualifications
- Demonstrated expertise in Sales and Sales Management, including setting targets, developing strategy, and delivering sustained revenue growth.
- Experience in Sales Operations, such as pipeline management, forecasting, reporting, and process optimization.
- Strong Team Leadership capabilities, including coaching, performance management, and building a high-performing sales culture.
- Proven Account Management skills, with a track record of nurturing long-term commercial relationships and negotiating complex deals.
- Background in leisure, hospitality, construction, or related sectors is beneficial, particularly with commercial or B2B clients.
- Excellent communication, negotiation, and presentation skills, with the ability to influence senior stakeholders and decision-makers.
- Data-driven approach to decision-making, comfortable using CRM and sales analytics tools.
- Ability to work on-site in Sleaford, with flexibility to travel to client locations and showrooms as required.
- Relevant qualification in business, sales, or a related field, or equivalent professional experience.
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