Sokin
Director of Content
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About Us
Sokin is a next-generation B2B financial services provider, enabling businesses to make and receive global payments with greater speed, lower cost, and total transparency.
Our mission is simple: we’re simplifying global business - so businesses thrive wherever they choose to grow. We deliver services across:
- Global payments and receivables
- Foreign Exchange (FX)
- Treasury management
- Finance reconciliations
We are rapidly expanding, with established presence in EMEA, APAC, and North America. Backed by a strong global infrastructure and industry-leading partners, we are redefining how businesses move money worldwide.
Our clients span industries from sports and entertainment to logistics and travel, and our community is growing fast. As we continue to scale, we’re building a team of exceptional people who share our ambition to transform the future of global payments.
About the Role
As Director of Content, you will own Sokin’s global content strategy and the operating model behind it. You will turn our company strategy, product innovation, customer insight, and market expertise into a distinctive body of work that builds authority with CFOs, treasurers, finance leaders, and the wider fintech ecosystem.
You will lead a distributed team across London, Dubai, and New York, spanning content strategy, writing, production, and video. You will set the editorial bar, decide where Sokin should lead the conversation, and build a high-output production system that delivers quality at pace.
This is not a role for someone who only manages a calendar or commissions work from a distance. You will be a hands-on leader: shaping big ideas, editing important work, developing senior voices, and helping the team turn complex financial subjects into content people actively choose to read, watch, and share.
Key Responsibilities
Content strategy and narrative
- Set and continually evolve Sokin’s global content strategy, editorial point of view, and priority narratives.
- Translate business priorities, product direction, and customer problems into a focused editorial agenda for CFO, treasury, and finance audiences.
- Create a clear architecture across thought leadership, product storytelling, customer proof, campaigns, executive content.
- Identify the topics Sokin has the authority to own, and build recognisable franchises and formats around them.
- Protect a consistent voice while ensuring content remains useful, specific, and relevant across markets.
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Editorial leadership and production
- Lead the end-to-end development of flagship work, from the original insight and brief through writing, editing, production, and distribution.
- Work closely with the social team to translate core editorial ideas into platform-native content that earns attention across channels. Use audience behavior and performance insights to strengthen future commissioning, creating a clear feedback loop between what the team produces, how it is distributed, and what resonates.
- Set a high editorial and creative bar across long-form, short-form, and video content; give direct, constructive feedback that improves the work.
- Personally shape and edit high-value pieces including reports, executive narratives, major launches, customer stories, scripts, and opinion-led content.
- Develop a repeatable system that turns one strong idea into multiple valuable formats rather than simply increasing output.
Team and operating model
- Lead, coach, and develop a distributed team of content producers, writers, and video specialists across London, Dubai, and New York.
- Define clear roles, standards, workflows, and decision rights so the team can move quickly.
- Plan capacity and balance major strategic bets with the day-to-day needs of the business.
- Build a modern, AI-enabled content operation that improves research, repurposing, localisation, and workflow efficiency while keeping human judgement and originality at the center.
- Manage specialist agencies, freelancers, and production partners where external expertise adds value.
Distribution and commercial impact
- Work closely with Brand, Social, Product Marketing, Demand Generation, Regional Marketing, Communications, SEO, and Web to connect content with the full customer journey.
- Ensure distribution is considered from the brief, with a clear audience, channel role, and intended action for every major asset.
- Use audience, engagement, search, and commercial data to understand what is working; stop low-value activity and invest further in formats that earn attention and influence demand.
- Build a measurement framework that connects leading indicators such as reach, returning audience, and engagement quality with business outcomes including product consideration, influenced pipeline, and brand authority.
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What success looks like
- Sokin has a clear and distinctive editorial point of view that its priority audiences recognize.
- Flagship content earns attention outside Sokin’s existing network and becomes useful to CFOs, treasurers, and finance leaders.
- Senior leaders are known for credible, differentiated perspectives in the areas Sokin wants to own.
- The team operates with clarity, speed, and consistently high standards across locations and formats.
- Content is demonstrably contributing to audience growth, product understanding, brand authority, and commercial demand.
- AI and smarter workflows increase the team’s leverage without producing generic or low-quality work.
Requirements
- 10+ years of experience leading content in a fast-growing B2B technology, fintech, financial services, or similarly complex category.
- Evidence that you have built or significantly evolved a content operation, not only inherited and maintained one.
- A strong portfolio of distinctive work across editorial, thought leadership, campaigns, executive storytelling, and video.
- Exceptional editorial judgement: you can find the sharp idea, simplify complexity, improve a draft, and recognize when work is not good enough.
- Experience leading and developing multidisciplinary teams, including people working across different locations and time zones.
- Strong knowledge of content distribution, SEO, and audience development, with the ability to connect content choices to commercial outcomes.
- A practical understanding of how AI can improve the content system, paired with a clear belief that technology does not replace taste, expertise, or accountability.
- Comfort operating in a regulated environment where speed, accuracy, and good judgment all matter.
We are an equal opportunities employer committed to creating an inclusive work environment. As a growing global startup, we value agility and flexibility in our working culture. If you require any accommodations during the recruitment process, please let us know.
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