Culted
Director of Creative & Strategy (Rad Studio)
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About Rad Media
Rad Media is a Gen-Z multimedia group and creative agency, housing; Culted, CultedXO, and Rad Studio. Since our launch in 2019, we’ve been at the forefront of Gen-Z culture, producing and publishing content daily at the speed of social media. Our work spans fashion, beauty, art, sport, music, and youth culture - always with a forward-thinking perspective that resonates with young audiences.
Through our omni-channel approach and captivating content, we’ve built a fast-growing international audience of over 2.5 million users, establishing Rad Media as a trusted voice and partner for brands seeking authentic engagement with Gen-Z. We are now looking for a skilled and talented London based Creative Strategist to join our team on a full-time basis.
Core Tasks and Duties
Creative & Strategic Leadership
- Own the creative strategy of the studio, ensuring it aligns with and reinforces the solutions required to solve our clients' business challenges
- Own quality control across all deliverables, maintaining a high standard before work reaches clients
- Be client facing: holding relationships, pitching ideas, checking in with them.
- Lead the development of proactive IP, formats, and materials that keep our offering fresh and differentiated
- Identify and develop activation opportunities that translate ideas into tangible client-facing products
- Work closely with our media brands’ teams to ensure all audience insights are current and embedded in creative development
Team Leadership
- Oversee the creatives across the business, providing clear direction and creative leadership
- Lead, mentor, and inspire team members, fostering an environment of going above and beyond
- Delegate tasks as appropriate while ensuring quality meets Rad Media's standards
- Provide clear direction and establish expectations for internal and external stakeholders
- Manage team efficiency, innovation and AI use.
- Manage a network of freelance strategists and creatives, briefing, reviewing, and ensuring consistency of output
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Client & Brand Management
- Challenge strategies, creative, and client direction that does not support solving our clients' business challenges & develop strategies to grow existing accounts and identify upsell opportunities
- Act as an expert on the client's business, competitors, and industry, actively participating in the strategic development of our work
- Manage relationships across major brand partners to create meaningful, impactful, and original activations
- Demonstrate strong ownership of the client's brand, keeping the focus on their success and retention
- Ensure all internal teams are briefed on projects and oversee delivery of work to a high standard, on time and within budget
- Manage client expectations versus budget
Analysis & Business Growth
- Apply strong analytical and problem-solving skills to interpret data, identify trends, and optimise creative and campaign performance accordingly
- Review key accounts quarterly, inputting on annual strategy for revenue growth and budget allocation for new hires
- Identify and pursue new revenue opportunities within the client relationship
- Understand the capabilities of our verticals and how each team and the global network can contribute to client success and retention
- Apply solid project management skills to effectively manage many campaigns and deadlines simultaneously
The Successful Candidate
- Experience managing and leading a creative team, providing guidance and mentorship
- Entrepreneurial spirit, ambitious, passionate, with a solid work ethic
- At least 10 years of experience in creative strategy, agency, or brand marketing, preferably within an agency or corporate marketing department
- Proven track record of successful creative campaigns, demonstrating the ability to drive results and achieve business objectives
- Experience managing budgets, analysing performance metrics, and providing actionable insights for optimisation
- A passion for business, marketing, and all things media
- Solid understanding of social media platforms, particularly in relation to advertising, branding, and audience engagement
- Culturally aware and genuinely interested in pop culture and passion points
- Strong understanding of marketing principles and consumer behaviour to develop effective creative strategies
- Ability to understand the importance of brand and visual identity
- Logical, solutions-oriented thinker with a positive, solution-first attitude
- Resolves issues in a positive, constructive manner
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Skills
- Confident presentation skills
- Proficient in using spreadsheet software, such as Microsoft Excel or Google Sheets, to analyse and present data
- A communicator, in person and writing - excellent written and verbal communication skills
- Outstanding organisational skills
- Ability to lead, mentor, and inspire younger team members
- Strong interpersonal skills and ability to multitask in a fast-paced environment
- Able to liaise with clients and build strong relationships and influence decision making
- Outstanding skills in Microsoft (Word, Excel, PowerPoint), Adobe, Keynote, etc
- Project and campaign management skills
Equal Opportunities
Rad Media is an equal opportunities media and entertainment brand
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