The Talent Edit Group
Director of Digital Marketing
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Director of Digital Marketing (General Manager)
London | Up to £120k p.a.
This is a business built on precision, from the treatment room to the checkout, and it needs someone who thinks digital first. Our client, a premium beauty brand rooted in Kensington, is looking for a Director of Digital Marketing to step into the General Manager seat: full commercial ownership, with ecommerce and digital performance as the engine room. This is a rare brief for someone who has built their career on beauty ecommerce and wants the platform to run the whole business through that lens.
Your New Role
- Take full ownership of business performance as General Manager, with ecommerce and digital marketing as the driving focus
- Own ecommerce performance in detail: conversion, average order value, retention and fulfilment
- Lead digital marketing strategy, user experience, stock flow and online operational execution
- Set and deliver ambitious sales, margin and profitability targets across clinic, ecommerce and distribution
- Use data and performance metrics to guide commercial decisions across every channel
- Steer B2B distribution, including supply chain, stock planning and logistics
- Take full P&L ownership including budgeting, forecasting and financial modelling
- Build and lead a high performing management team, with clear accountability at every level
- Report directly to the Board with commercial clarity and digital insight
- Protect the brand across every touchpoint, online and in person
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Your Talents
- You have built your career in beauty ecommerce and know that world from the inside: the platforms, the customer journey, the margins.
- You bring senior leadership experience in a fast paced, multi channel business, with the financial instincts to own a P&L and the confidence to lead experienced teams.
- This role asks for someone who leads with digital expertise but thinks like a General Manager: commercially sharp, decisive and comfortable owning the whole picture, not just the online slice of it.
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Why Apply
- This is a genuine General Manager opportunity built around a digital marketing skillset, not a marketing role dressed up with a bigger title.
- You will have real influence over strategy at Board level, the scope to shape a multi-channel business end to end, and a brand where digital excellence is treated as central to commercial success, not a bolt-on.
- For a beauty ecommerce specialist ready to lead a business, not just a channel, this is that step up.
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