Blu Digital
Director of Digital - Product - Up to £110,000
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About the Role
A leading global, guest-facing organisation is seeking an exceptional Director, Digital Commerce to lead its digital commerce function and own the end-to-end customer journey. Reporting at a senior leadership level, you’ll define the digital commerce vision, strategy, and roadmap, translating customer needs and business objectives into measurable growth in revenue and satisfaction.
Responsibilities
- Define the digital commerce vision, strategy, and roadmap.
- Translate customer needs and business objectives into measurable growth in revenue and satisfaction.
- Take ownership of the full digital conversion funnel.
- Optimise the online experience, digital merchandising, and journey to remove friction, build confidence, and maximise conversion.
- Champion a data-led approach, using customer insight, analytics, and performance reporting to shape investment decisions, prioritise the roadmap, and identify opportunities for commercial growth.
- Oversee the digital platform and supporting infrastructure, ensuring reliability, scalability, and seamless integration across the wider technology ecosystem.
- Drive personalisation, testing, experimentation, and the adoption of emerging technologies to continually enhance the digital customer experience and maintain a competitive edge.
- Build, coach, and develop a high-performing Digital Commerce team.
- Set clear standards for accountability, pace, quality, and continuous improvement.
- Work across Marketing, Commercial, Product, Technology, and other global functions.
- Influence stakeholders, remove barriers, and ensure a consistent, compelling, and commercially effective digital experience.
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Requirements
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- Extensive senior digital commerce leadership experience.
- Proven track record of owning online commerce or journeys at scale.
- Strong platform and analytics expertise.
- Commercial and budget management capability.
- Ability to lead effectively within a complex, global organisation while championing inclusion, integrity, sustainability, and customer experience.
- Strong Digital Product experience.
- Experience working in luxury or for a product or service with a long consideration for purchase (High Price product or service).
Preferred Qualifications
- Head of Product
- Director of Product
- Head of Digital Product
- Director of Digital Product
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