Sixty Eight People
Director of Event Sales
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Director of Event Sales - Luxury Lifestyle Hotel, Central London - up to £75,000
We have partnered with a fantastic five-star hotel in central London to appoint a Director of Event Sales.
The property offers an unusually broad range of event and private hire spaces, spanning restaurant, private lounge & boardroom, and further quirky unique events spaces.
The spaces are complete and trading. The commercial priority now is profile and conversion; establishing them with agencies, corporate bookers, brands and events clients, and lifting the rate at which enquiries convert to confirmed business.
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The Role
Reporting to the Director of Sales, and working alongside a wider segmented sales team:
- Own and deliver the event sales target across the full estate
- Sell proactively; outbound activity, network activation and direct approach
- Drive conversion rates
- Raise the property's profile across agency, corporate, brand and entertainment channels
- Target product launches, after-parties, brand activations and entertainment-led events
- Host showrounds and site visits, and represent the hotel at industry events and client entertaining
You
- A strong existing network combined with a genuine willingness to sell proactively.
- Experienced sales manager, ideally from a hotel/venue background with multiple spaces to sell
- Track record selling unique, non-standard event spaces
- Experience in the luxury and lifestyle sector
- Established network across agencies, brands, entertainment and private clients
- Proven at improving conversion, not just generating enquiry
- Strong communicator who works collaboratively across a close knit sales team
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