Noted. Aromas
Director of Growth
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Director of Growth
Altrincham - Hybrid - 3 days in office
About Us:
At Noted Aromas, we’re on a mission to make high-quality fragrances accessible to everyone. Born in the UK and built by a passionate team of fragrance experts, we create scents inspired by timeless favourites that people can enjoy every day.
We’re a growing, fast-paced business with big ambitions and we know our success comes from the people behind it. That’s why we foster an open, collaborative, and inclusive culture where ideas are encouraged, talent is developed, and every team member plays a part in shaping our journey. Joining Noted Aromas means more than just a job. It’s an opportunity to be part of a company that values creativity, celebrates individuality, and is redefining what everyday luxury can mean.
The Role:
The Director of Growth will own online revenue growth for Noted.Aromas. The role will be accountable for the full digital funnel — acquisition, conversion, retention and lifetime value — across our owned D2C channel in UK, EU and launching into new marketplaces. This is a hands-on leadership role – setting the strategy, focussing on the numbers, in the ad accounts and in the room with our brand, product, and data teams.
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Key Responsibilities:
- Revenue and P&L. Deliver the annual online revenue and contribution margin targets. Own the marketing budget of £9m and its allocation across channels.
- Customer acquisition. Direct paid search, paid social, affiliates, influencers. Drive down blended CAC while scaling volume.
- Conversion and on-site experience. Partner with product and engineering on site merchandising, navigation, PDP quality, checkout and a continuous experimentation roadmap.
- Retention and CRM. Grow repeat purchase rate and LTV through email, SMS, loyalty and lifecycle automation.
- Brand and content. Ensure performance activity is consistent with brand positioning; oversee the content calendar, creative production pipeline.
- Data and reporting. Own the commercial reporting rhythm; weekly trading, monthly performance reviews, forecasting and attribution methodology.
- Team. Lead, hire and develop a team. Manage agency and vendor relationships and hold them to clear performance standards.
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Who we're looking for
- 10+ years in e-commerce or digital marketing, including leading a team
- Proven ownership of a meaningful online revenue target £20m+ in a D2C environment
- Deep, current, practical knowledge of paid social and paid search, including being able to audit an account
- Strong command of e-commerce metrics: CAC, ROAS, AOV, contribution margin, cohort retention, LTV:CAC
- Hands-on experience with Shopify Plus GA4, and an ESP such as Klaviyo / Attentive
- A track record of running structured experimentation, not just launching campaigns
- Commercial fluency and comfortable defending a plan to a CFO
Ideally someone with:
- Experience in beauty or fragrance
- International expansion or multi-market trading experience
- Marketplace management Amazon, TikTok Shop
- Experience scaling a business through a funding round / acquisition / rapid growth phase
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