Director of Growth - Weight Loss

Director of Acquisition

We're looking for a Director of Acquisition to own how Voy acquires new patients. You'll run a multi-million-pound budget across every acquisition channel and the team who deploy it.

Voy supports over 2 million members across the UK, Germany, Brazil, India, and Poland. You'll have full ownership from day one, a direct line to the executive team, and a mandate to keep us scaling beyond 10 figures ARR.

This hybrid role is based three days per week in our London HQ.

What you'll do

• Own acquisition end to end: Manage the full acquisition budget across categories and channels.
• Lead the channel teams: Manage and develop the team running paid social, paid search and our other channels. Set clear goals, give direct feedback, and raise the bar.
• Decide where the budget goes: Set channel mix and budget allocation and back every call with data.
• Scale creative testing: Work with our paid creative team to keep testing volume high and feed performance data back into what gets made next.
• Open new channels: Build and run tests in TV, OOH, podcasts, influencers and partnerships, and scale the ones that pay back.
• Own measurement: Set the standard for attribution and incrementality so we know what each channel adds and spend on that basis.
• Partner cross-functionally: Work with brand, product, CRO and data on the full journey from first impression to paying customer.