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Director of Growth
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Director of Growth (Contract, UK-based)
About the Role
A well-established, mission-led wellness brand is seeking a hands-on Director of Growth to lead the profitable expansion of its Direct-to-Consumer (DTC) channel, with a secondary remit spanning Retail, Amazon, and TikTok.
Operating as a remote contractor aligned with East Coast US business hours, you will join the core leadership team to execute a broad acquisition strategy, manage full-funnel performance marketing, and direct an established roster of external agency partners.
Core Responsibilities
- Paid Media Acquisition: Hands-on ownership of media buying across Meta, Google, and TikTok, constantly optimizing offers, landing pages, creative assets, and spend efficiency.
- Omnichannel Growth: Direct Amazon PPC strategy and TikTok Shop’s GMV Max advertising in partnership with execution agencies.
- Full-Funnel & Retention: Oversee retention channels (email, SMS, direct mail), quarterly tentpole promotions, and new product launches.
- Financial & Commercial Accountability: Own budgeting and demand forecasting alongside Finance and Operations. You will be evaluated on DTC net sales against budget, new-to-brand acquisition, efficiency metrics, Amazon TACoS, and long-term cohort payback periods.
- Agency Leadership: Coordinate and direct a multi-agency roster spanning performance, creative, Amazon, TikTok, web development, and customer support.
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Candidate Qualifications
- Experience: 7+ years driving growth and profitability in e-commerce, with deep expertise in DTC and Amazon (TikTok Shop experience is a plus).
- Startup Agility: Demonstrated experience within growth-stage consumer brands and a comfort level with lean, fast-paced environments.
- Budget Scale: 2+ years of direct responsibility for managing an 8-figure marketing budget.
- Category Expertise: Required: Significant experience in the supplement, functional food, or wellness sectors. Exposure to US retail marketing channels is expected.
- Technical Proficiency: Recent, direct media buying experience on Meta Ads Manager and Google Ads within the last 3 years.
- Logistics: UK-based and aligned to East Coast US business hours, with a willingness to travel to the US 2–4 times per year for offsites and partner meetings.
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Key Contract Details
- Structure: Independent contractor engagement.
- Rate: Equivalent to £90,000–£120,000 annually (day rate structured).
- Benefits & Perks: Flexible remote working setup, annual international team offsites, wellness stipend, and a product allowance.
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