Content and digital marketing

• Own Thrive’s content strategy across each stage of the buying journey.
• Develop high-quality content including research, guides, case studies, webinars, articles, videos and sales-enablement materials.
• Lead the continued development of Thrive’s website as a key demand-generation and conversion channel.
• Improve SEO performance and increase relevant organic traffic.
• Manage paid digital campaigns with clear commercial objectives and measurable returns.
• Use customer stories, data and product insight to demonstrate Thrive’s value and build trust with prospective customers.

Sales and marketing alignment

• Work closely with the sales team to agree target audiences, campaign priorities, lead definitions and follow-up processes.
• Ensure marketing activity supports revenue goals and addresses real market and customer needs.
• Equip the sales team with relevant content, messaging, insight and campaign support.
• Establish clear service-level expectations for how marketing leads are qualified, handed over and progressed.
• Create strong feedback loops between sales and marketing to improve lead quality and conversion.
• Support product launches and go-to-market activity in partnership with product and commercial leaders.

Performance and leadership

• Define and report on marketing performance, including brand reach, website traffic, lead generation, conversion, pipeline contribution and return on investment.
• Use data to optimise campaigns, channel investment and the overall customer acquisition journey.
• Own and manage the inbound marketing budget.
• Select and manage relevant agencies, freelancers, technology providers and partners.
• Build the systems, processes and reporting required to support sustainable growth.
• Recruit and develop a high-performing marketing team as the business grows.
• Present progress, insight and recommendations to Thrive’s senior leadership team.

Person Specification

Essential

• Significant experience in a senior inbound marketing, demand-generation or growth marketing position.
• Proven experience working within a B2B SaaS business.
• Evidence of building or scaling an inbound marketing function that generated qualified leads and commercial pipeline.
• Strong understanding of the complete B2B marketing funnel, from brand awareness through to revenue.
• Experience developing multi-channel demand-generation campaigns.
• Strong digital marketing knowledge, including SEO, content, email, paid media, social media and conversion optimisation.
• Experience using CRM and marketing automation platforms to manage, nurture and measure leads.
• Commercial understanding and confidence working with pipeline, conversion, acquisition cost and return-on-investment data.
• Strong written and verbal communication skills.
• Experience collaborating closely with sales, product and senior leadership teams.
• Comfortable operating in a growing business where priorities can move quickly and hands-on delivery is essential.

Desirable

• Experience within HR technology, employee benefits, reward, workplace financial wellbeing or a related sector.
• Existing knowledge of HR, reward and benefits buyer audiences.
• Experience marketing to both mid-market and enterprise organisations.
• Experience introducing account-based marketing programmes.
• Experience supporting new product launches or building a new market category.
• Existing relationships with relevant industry bodies, media organisations or commercial partners.

Personal Qualities

We are looking for someone who is:

• Commercially driven and focused on measurable business outcomes.
• Strategic enough to set the direction and practical enough to deliver it.
• Curious about customers, their challenges and what motivates them to act.
• Confident using data to make decisions and challenge assumptions.
• Creative, with the ability to turn complex propositions into clear and compelling stories.
• Collaborative and able to build strong relationships across the business.
• Comfortable taking ownership and creating structure in a fast-growing environment.
• Ambitious about building both a recognised brand and a high-performing marketing function.

We reserve the right to close the vacancy early, should we receive sufficient applications.

Thrive by Blackfinch is an equal opportunities employer that values diversity and welcomes applications from all suitably qualified persons regardless of their ethnicity, gender, sexual orientation, age, disability, religious practice or any other perceived differences. A copy of our Equal Opportunities Policy is available upon request.

About Us

Thrive by Blackfinch is a modern workplace pension, benefits and financial wellbeing platform designed to help employers support their employees’ financial future. Built by the team behind Blackfinch Group, Thrive combines pensions, benefits and financial education in one simple digital platform, helping employees take greater control of their financial wellbeing while reducing administration for employers. Thrive is a growing business, so this role is suited to someone who enjoys variety, takes initiative and is comfortable helping shape and improve operational processes as the business evolves.