Mountbatten Hampshire
Director of Income Generation and Communications
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About Mountbatten
The Mountbatten hospice group provides palliative and end-of-life care to the communities of the Isle of Wight, Southampton and large parts of Hampshire. We offer specialist bereavement and support services, including psychological, creative and complementary therapies, together with rehabilitation and enablement services. Alongside our inpatient unit we provide a wide range of innovative 24/7 community services, where 85% of our care is provided. This includes our 24/7 care coordination centre, community nursing and Care at Home teams.
With over 400 employees and nearly 700 volunteers, Mountbatten exists to ensure people have access to expert, kind and high quality care at end of life, whatever their illness, whoever they are and wherever they happen to be.
Overview of the job role
The Director of Income Generation and Communications will have responsibility for the ongoing development and implementation of Mountbatten’s income generation and communication strategies. Working with the Chief Executive Officer, Trustees and the Senior Management Team (SMT) the person will ensure Mountbatten is proactively seeking to engage with a wide range of audiences and to grow fundraising and retail income as part of securing the long-term sustainability of Mountbatten’s services.
As a member of SMT this role will also contribute to the wider strategic leadership and operational management of Mountbatten hospice group. As a senior leader they will lead by example, demonstrating Mountbatten’s shared values in all aspects of their work and demonstrating care, compassion and respect for all service users, families and carers, alongside our supporters, donors, retail customers and fundraisers, as well as Mountbatten’s staff and volunteers. The postholder will also have responsibility and accountability for a range of functions which will be led by operational managers, ensuring a joined up and strategic approach to our fundraising, retail and marketing / communication activities.
Senior management responsibilities
- To provide a visible, accessible and confident presence, establishing effective, professional and motivational leadership which inspires, empowers and motivates others.
- Provide leadership for a portfolio of services; ensuring that all activity will contribute to Mountbatten’s strategic aims and providing the highest quality of care and services to patients, service users and the wider community.
- As a Director support the CEO in managing internal communications, including leading on induction, training and regular engagement activities with employees and volunteers.
- As a Director support the CEO in managing external relations and stakeholder engagement, acting as an ambassador and advocate for the organisation, including with supporters, donors, community partners, and other service providers.
- Make a highly effective contribution as a member of SMT to strategic, operational and financial planning, ensuring the provision of high-quality services with a focus on continuous improvement.
- Ensure the organisation is fit for purpose, working collaboratively with others and leading on organisational change as required.
- Ensuring the meeting of relevant regulatory and legislative requirements.
Key Director responsibilities and duties
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Income generation
- To develop with the CEO, SMT and trustees a shared understanding across Mountbatten of the role of income generation and communications in achieving the charities’ overall aims and strategic objectives.
- To develop a comprehensive strategy for sustaining and growing income streams, primarily within fundraising and retail to support core services and future growth.
- To oversee the development and implementation of a comprehensive delivery plan for Mountbatten’s strategy for income generation, ensuring this is regularly reviewed and reported to key stakeholders.
- To work with the Director of Finance and CEO to regularly review income generation targets, ensuring they are achievable and identify opportunities for future growth with stretch targets.
- Lead and foster a collaborative, supportive and innovative culture within the income generation management team and their teams, ensuring a dynamic and flexible approach to achieving shared objectives.
- Identify and engage with innovative and best practice across and beyond the sector to help develop new income opportunities for Mountbatten.
Fundraising
- Develop, implement and periodically review Mountbatten’s Fundraising Strategy, ensuring this remains fit for purpose and focused on key priorities for both the Group and for each hospice.
- Lead on the development of a detailed operational plan for the delivery of the strategy.
- Ensure there are robust annual and three-year budget plans for fundraising, setting ambitious but achievable targets with clear return on investment for each activity / income stream.
- Ensure robust supporter stewardship programmes that maximise donor retention and lifetime value.
- Lead the development of strategic partnerships with businesses, philanthropic individuals and community organisations.
- Identify new fundraising opportunities and diversification of income sources.
Retail Operations
- Provide strategic oversight of retail operations to maximise profitability and community engagement, maximising opportunities for cross pollination with fundraising and marketing campaigns.
- Support the Head of Retail in future development and growth of retail outlets, physical and online sales and associated income streams.
- Support the Head of Retail to ensure all operations meet financial, compliance and sustainability objectives.
Communications, Marketing and Brand
- Lead Mountbatten's communications and marketing strategy to enhance awareness, engagement and reputation.
- Protect and strengthen the Mountbatten brand across all channels.
- Oversee an annual and rolling communications and marketing plan with clear focus on key campaigns across services, community engagement, fundraising, retail and other identified priorities.
- Oversee media relations, public affairs, digital communications, website, social media and marketing campaigns.
- Ensure consistent and compelling messaging that reflects Mountbatten’s values, impact and strategic priorities.
- Act as a key spokesperson for the organisation when appropriate.
Stakeholder Engagement
- Build and maintain strong relationships with supporters, volunteers, community groups, businesses and key external stakeholders.
- Develop engagement strategies that increase community support, advocacy and awareness of Mountbatten’s services, fundraising activities and retail operations.
- Work collaboratively with clinical and operational teams to communicate organisational priorities and achievements.
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Financial Management and Governance
- Prepare and manage departmental budgets, forecasts and performance reports, reporting to key stakeholders as required.
- Ensure income generation activities achieve agreed financial targets and deliver return on investment.
- Monitor fundraising, retail and marketing/communications performance using appropriate metrics and reporting mechanisms.
- Ensure compliance with Charity Commission requirements, Fundraising Regulator standards, HMRC, Lottery regulator, GDPR and other relevant legislation.
- Manage risk within the directorate and maintain effective governance arrangements.
Leadership and People Management
- Provide inspirational leadership to fundraising, retail, marketing and communications teams, leading with kindness and providing energy and focus to the work of the department.
- Foster a high-performance culture focused on collaboration, innovation and continuous improvement.
- Lead, coach and develop managers and staff to achieve organisational objectives.
- Promote equality, diversity, inclusion and wellbeing across all areas of responsibility.
- Overseeing and leading where required on human resource activities including recruitment, appraisals, absence, performance, capability etc.
Service Development and Innovation
- Encourage innovation in fundraising, supporter engagement, retail and marketing/communications approaches.
- Use insight, data and market intelligence to inform decision-making and maximise opportunities.
- Lead transformational projects that improve supporter experience and organisational effectiveness.
General Responsibilities
- Act as an ambassador for Mountbatten at local, regional and national level.
- Champion the values, vision and mission of Mountbatten.
- Undertake any other duties commensurate with the seniority of the post as required by the Chief Executive and Board of Trustees.
General duties - all employees are:
- required to abide by Health and Safety policies and regulations at all times.
- required to follow safeguarding policies and procedures at all times.
- required to respect confidentiality and adhere to data protection policies and legal requirements.
- required to work within all other Mountbatten policies and procedures.
- required to provide a new DBS Certificate every three years.
- expected to promote, at all times, Mountbatten’s philosophy and uphold Mountbatten’s shared values, ensuring positive working relationships.
- expected to demonstrate, at all times, a commitment towards equality and diversity.
- expected to demonstrate a commitment to their own development, to take advantage of education and training opportunities and develop their own competence.
- to make a positive contribution to fundraising and raising the profile of Mountbatten.
This role profile is not exhaustive, and all employees are expected to undertake additional reasonable duties as requested. The profile will be subject to periodic review and may be amended following discussion between the post holder and employer.
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