Marketing, Communications and Brand

• Oversee the marketing and communications strategy, ensuring West London Mind’s brand, messaging and public profile support income growth, service engagement and organisational influence.
• Work with the Head of Marketing and Communications to develop compelling campaigns, case for support materials, impact communications and supporter journeys.
• Ensure communications are consistent, accessible, inclusive and aligned with West London Mind’s values, safeguarding responsibilities and wider Mind brand expectations.
• Represent West London Mind externally, raising awareness of the organisation’s work and building relationships that strengthen reputation, reach and income potential.

Paid-for Services and Commercial Development

• Lead the growth and development of paid-for services, including workplace wellbeing training, counselling, mental health awareness training, consultancy and bespoke packages for employers and partners.
• Work with the Senior Workplace and Wellbeing Trainer to develop high-quality, relevant and financially sustainable training and wellbeing offers.
• Ensure pricing, sales, delivery, evaluation and customer relationship processes support quality, consistency, impact and profitability.
• Identify market trends and opportunities for new products, partnerships and services that respond to local need and employer demand.
• Ensure paid-for services maintain West London Mind’s quality standards, values and commitment to mental health, equality, diversity and inclusion.

General

• As part of the Senior Leadership Team, work closely across the organisation with the CEO and other Directors. Lead by example in internal cooperation, living by our culture and respecting all our stakeholders.
• To work within and promote all of West London Mind’s policies and procedures with particular attention to equal opportunities, data protection, safeguarding and health and safety requirements.
• To work within and promote West London Mind’s values and ways of working.
• To provide written reports and information as requested.
• To attend training and meetings as required, including regular team meetings and staff forums.
• Build and maintain effective working relationships with colleagues, partners, contractors, and external stakeholders.

Person Specification

Essential Experience

• Significant senior-level experience in income generation, fundraising, business development, marketing, communications or commercial development within the charity, health, social care, public or related sector.
• Experience of developing and delivering successful income generation strategies that grow and diversify income streams.
• Proven track record of securing income through fundraising, corporate partnerships, grants, sponsorship, paid-for services or other income-generating activity.
• Experience of writing, coordinating and submitting successful bids, tenders, grant applications or funding proposals.
• Experience of leading, managing and developing staff or teams, including setting objectives, monitoring performance and supporting professional development.
• Experience of managing income targets, budgets, pipelines, forecasts and performance reports.
• Experience of building and maintaining relationships with funders, donors, corporate partners, commissioners, supporters and senior stakeholders.

Essential Knowledge and Skills

• Strong knowledge of fundraising, corporate partnerships, supporter engagement, paid-for services, marketing and communications as drivers of sustainable income.
• Excellent strategic planning and commercial awareness, with the ability to identify opportunities, assess risk and translate ideas into deliverable plans.
• Excellent relationship-building, negotiation, influencing and presentation skills, with confidence engaging senior stakeholders and external partners.
• Ability to interpret financial, fundraising, marketing and performance data and present clear reports to senior leaders and trustees.
• Strong understanding of fundraising regulation, data protection, ethical fundraising, brand management and inclusive communications.
• Excellent written communication and bid writing skills, with the ability to produce persuasive, accurate and outcome-focused proposals for a range of funders, commissioners and partners.
• Knowledge of developing, reviewing and updating fundraising and marketing policies, with an understanding of compliance, governance and sector best practice requirements.
• Ability to lead change, motivate others and balance strategic leadership with practical delivery in a small to medium-sized organisation.
• High level of IT literacy, including confident use of Microsoft Office applications, CRM or database systems, reporting tools and digital communication platforms.

Essential Personal Qualities

• Collaborative and relationship-focused approach.
• Proactive, self-motivated and solutions oriented.
• Adaptable and resilient, with the ability to respond positively to changing organisational needs.
• Strong commitment to continuous improvement and organisational effectiveness.
• Commitment to the values and mission of West London Mind.
• Demonstrable commitment to equality, diversity and inclusion.