What to Expect

The Director, Industrial Product Design leads McLaren’s design vision beyond the automotive portfolio, creating a cohesive ecosystem of products, spaces, environments, and experiences that reflects the brand’s performance, technology, craftsmanship, and sport luxury positioning.

The role encompasses industrial design, product design, apparel, merchandise, lifestyle, accessories, architectural design, spatial design, event design, workplace design, and retail design across McLaren’s global brand ecosystem.

Working across Creative, Commercial, Marketing, Retail, Licensing, Partnerships, Events, Facilities, and external design partners, the Director ensures that every product, space, and experience expresses a consistent and distinctive McLaren design language.

What You'll Do

• Define and execute McLaren’s global strategy for industrial design and product design beyond the vehicle portfolio.
• Lead the design vision for apparel, merchandise, lifestyle products, accessories, licensed products, collaborations, and special projects.
• Establish design principles, standards, and quality benchmarks across products, materials, graphics, finishes, packaging, and brand expression.
• Oversee the development of products from initial strategy and concept through prototyping, production, and launch.
• Ensure products are desirable, functional, innovative, manufacturable, commercially viable, and aligned with McLaren’s brand values.
• Lead the architectural and spatial design vision for branded environments, including retail, showrooms, hospitality, exhibitions, workplaces, offices, and customer experience centres.
• Define design principles for interiors, materials, lighting, furniture, graphics, digital touchpoints, sound, and scent.
• Lead the design direction for events, exhibitions, product launches, activations, hospitality environments, and experiential platforms.
• Ensure consistent and compelling customer experiences across permanent, temporary, pop-up, mobile, and event-based environments.
• Explore new design opportunities across land, sea, and air, including mobility, marine, aviation, travel, hospitality, and lifestyle.
• Identify and lead strategic partnerships, licensing opportunities, collaborations, and new business propositions.
• Translate customer insights, market opportunities, and brand strategy into distinctive and commercially credible design concepts.
• Establish effective design governance, review processes, approval gates, and quality standards across internal teams and external partners.
• Lead, inspire, and develop a multidisciplinary team spanning industrial design, product design, apparel, accessories, colour and materials, architecture, interiors, retail, workplace, and events.
• Build strong relationships with designers, architects, engineers, manufacturers, suppliers, licensees, retailers, contractors, and strategic partners.
• Present design strategies, concepts, and recommendations to senior leadership and relevant governance forums.