Kids Brand Insight
Director of International Sales (based in USA, UK, HK or Australia)
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Director of International Sales (based in USA, UK, HK or Australia)
LOCATION: Can be based in USA, UK, HK or Australia
DEPARTMENT: Sales
REPORTS TO: CCO
PRODUCT LINES: Games & Toys
Position Summary
The Director of International Sales is responsible for driving the global sales strategy, expanding market presence, and achieving international revenue targets for the company’s consumer products. This role requires exceptional leadership, strategic planning, and the ability to build and maintain strong relationships with international distributors, retailers, and partners. In addition, they will be a key contributor internally to ensure alignment on strategy and business plans for our US and HK operations.
Responsibilities
Strategic Planning and Execution
- Develop and implement an international sales strategy aligned with the company’s overall objectives.
- Identify and evaluate growth opportunities in new and existing markets.
- Establish sales forecasts and performance metrics for international markets.
- Forward thinking about what the company needs to do to continue to scale and build for future success globally.
Market Development
- Understand needs of international market and business trends to understand consumer behavior, trends, and competitive landscapes in different regions.
- Oversee the launch and positioning of products in diverse international markets.
- Identify and establish relationships with distributors, retailers, and key accounts while also looking for opportunities to enter new markets that do not currently have distribution.
- Have a deep knowledge of individual market needs from a language and localization standpoint, working far enough in advance to ensure the items are ready to go to market on time.
- Identify marketing and social media opportunities to help drive awareness and strategize our go-to-market approach with each distributor partner.
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Revenue Growth
- Drive sales to achieve or exceed revenue targets and profitability goals.
- Monitor sales performance and implement corrective actions as needed.
- Develop pricing strategies tailored to specific markets.
Relationship Management
- Build and maintain strong relationships with international clients, distributors, and strategic partners.
- Represent the company at trade shows, industry events, and client meetings.
- Act as a brand ambassador, ensuring alignment with the company’s values and standards.
- Manage timelines and information flow for internal teams and act as the liaison between distributors and our internal teams.
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Reporting and Analytics
- Track and analyze sales data, providing regular updates to senior management.
- Create reports on market performance, sales activities, and competitive intelligence.
- Use insights to refine strategies and improve outcomes.
- Manage annual forecast, both topline and at item level, and report changes on a monthly basis.
Requirements
Education
Bachelor’s degree in Business, Marketing, or a related field (MBA preferred).
Experience
- 8-10+ years of experience in international sales, preferably in consumer products.
- Proven track record of achieving revenue growth in diverse markets.
- Experience managing a sales team and working in a cross-cultural environment.
- Travel is expected to be around 30% and will support international trade shows and previews.
Skills
- Strong negotiation, communication, and interpersonal skills.
- Strategic thinking and problem-solving abilities.
- Knowledge of international trade regulations and market dynamics.
- Proficiency in CRM tools and sales analytics software.
- Multilingual skills are a plus.
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