Landsec
Director of Marketing and Communications
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THE ROLE
The Director of Marketing and Communications is accountable for developing and delivering MediaCity’s strategic marketing and communications vision. This role will drive brand awareness, reputation, and engagement across all audiences, supporting the commercial and community objectives and long-term value creation across one of the UK’s most ambitious destinations.
Reporting to the Chief Executive of MediaCity and sitting on the Senior Leadership Team, the role will lead the integration of marketing, communications and campaigns across workspace, production facilities, creative services, destination experiences and partnerships.
The successful candidate will play a pivotal role in shaping the future growth of MediaCity - accelerating its position as a leading creative and production ecosystem.
This role offers a rare opportunity to influence the brand future of a nationally important asset with the backing of Landsec and the freedom to shape new markets, partnerships and revenue streams.
Key Accountabilities
Strategic Brand Leadership:
- Develop and articulate a compelling brand vision and strategy for MediaCity, ensuring differentiation and market relevance.
- Lead the strategic positioning of MediaCity across all platforms and touchpoints.
- Ensure brand guidelines are consistently applied and evolved to reflect growth.
Integrated Marketing & Campaigns:
- Oversee the development and execution of multi-channel marketing campaigns (digital, social, experiential, print) to drive enquiries, footfall and engagement.
- Collaborate closely with the Commercial, Place & Community and Creative Production teams to support their specific marketing needs and objectives.
- Use data and insights to optimise campaign performance and ROI.
Content Strategy & Creation:
- Define the content strategy, ensuring a consistent flow of high-quality engaging content that tells the story of MediaCity.
- Direct the creation of marketing collateral, digital assets and editorial content.
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Stakeholder Engagement & Strategic Partnerships:
- Develop and implement a robust stakeholder communications plan, engaging with occupiers, partners, local government and community groups.
- Act as a senior ambassador for MediaCity and Landsec in the North.
Communications & Public Relations:
- Manage all proactive and reactive media relations, ensuring positive coverage and effective crisis management.
- Proactively monitor and manage the reputation of both destinations, addressing issues promptly and effectively.
Inspire High-Performing Teams:
- Act as a visible leader and influential member of the Senior Leadership.
- Lead and develop a diverse team creating a culture of ambition, accountability and collaboration.
- Build future capability through talent development and succession planning.
- Champion inclusion, innovation and continuous learning.
Success Measures
- Brand awareness and perception metrics for MediaCity.
- Effectiveness and ROI of marketing campaigns.
- Media coverage and sentiment analysis.
- Website traffic, social media engagement and digital presence growth.
- Stakeholder satisfaction with communications.
- Team engagement and leadership effectiveness.
Key Skills Required
- Strategic Marketing & Communications: Proven ability to develop and execute comprehensive brand, marketing and communications strategies for complex, multi-faceted destinations or organisations.
- Leadership & Influence: Exceptional leadership skills with the ability to inspire and manage diverse teams, influence senior stakeholders and drive cross-functional collaboration.
- Brand Storytelling: Demonstrated expertise in crafting compelling narratives and managing brand identity across various channels and audiences.
- Digital & Commercial Acumen: Strong business acumen and understanding of market drivers, coupled with a deep understanding of digital marketing trends, analytics and tools. Proven ability to leverage digital strategies to drive engagement, measure performance and balance relationships with exceptional commercial outcomes.
- Leadership & Communication: Ability to lead teams and manage stakeholder relationships impeccably, coupled with excellent communications skills.
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Life and Benefits at Landsec
We have a great benefits package, there to support you with your work-life balance and in moments that matter. We offer fantastic Learning and Development opportunities to help you grow and reach your potential and we also play our part in supporting the communities where we live and work.
Below are some of our core benefits, make sure to visit our My Total Reward page for more information.
- Performance based annual bonus plan
- 25 days annual leave (plus bank holidays) rising to 27 days after 2 years and the option to purchase up to 10 additional days each year. Enjoy an additional three-day December festive break on top of your leave and a special ‘My Day’ to take off for whatever you choose.
- Enhanced pension contributions – Landsec will contribute up to 10.5% subject to your contribution.
- Private medical insurance, Health Cash Plan, Life assurance and income protection.
- Enhanced maternity, adoption, shared parental leave policies (view our Family policies page for more details).
- Two different share plans enabling you to share in the success you will help to build.
- Up to 4 working days to volunteer per year and 'Give As You Earn' programmes allowing you to donate to charities straight out of your pay and we top up by 20%.
And when it comes to your health and wellbeing you will also have access to other benefits: our employee assistance programme, digital GP, cycle to work scheme, a mindfulness app and a health app supporting fertility and menopause.
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