Landsec
Director of Marketing and Communications - MediaCity
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The Role
The Director of Marketing and Communications is accountable for developing and delivering the strategic marketing and communications vision across MediaCity and Mayfield. This role will drive brand awareness, reputation, and engagement across all audiences, supporting the commercial and community objectives and long-term value creation across two of the UK’s most ambitious destinations.
Reporting to the Chief Executive of MediaCity and sitting on the Senior Leadership Team, the role will lead the integration of marketing, communications, and campaigns across workspace, production facilities, creative services, destination experiences, and partnerships.
The successful candidate will play a pivotal role in shaping the future growth of both destinations—accelerating MediaCity’s position as a leading creative and production ecosystem while enhancing Mayfield’s profile as one of the UK’s most significant regeneration and mixed-use neighbourhoods.
This role offers a rare opportunity to influence the brand future of two nationally important assets with the backing of Landsec and the freedom to shape new markets, partnerships, and revenue streams.
Key Accountabilities
Strategic Brand Leadership
- Develop and articulate a compelling brand vision and strategy for MediaCity and Mayfield, ensuring differentiation and market relevance.
- Lead the strategic positioning of both destinations across all platforms and touchpoints.
- Ensure brand guidelines are consistently applied and evolved to reflect growth.
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Integrated Marketing & Campaigns
- Oversee the development and execution of multi-channel marketing campaigns (digital, social, experiential, print) to drive enquiries, footfall, and engagement.
- Collaborate closely with the Commercial, Place & Community, and Creative Production teams to support their specific marketing needs and objectives.
- Use data and insights to optimise campaign performance and ROI.
Content Strategy & Creation
- Define the content strategy, ensuring a consistent flow of high-quality, engaging content that tells the story of MediaCity and Mayfield.
- Direct the creation of marketing collateral, digital assets, and editorial content.
Stakeholder Engagement & Strategic Partnerships
- Develop and implement a robust stakeholder communications plan, engaging with occupiers, partners, local government, and community groups.
- Act as a senior ambassador for MediaCity, Mayfield, and Landsec in the North.
Communications & Public Relations
- Manage all proactive and reactive media relations, ensuring positive coverage and effective crisis management.
- Proactively monitor and manage the reputation of both destinations, addressing issues promptly and effectively.
Inspire High-Performing Teams
- Act as a visible leader and influential member of the Senior Leadership.
- Lead and develop a diverse team, create a culture of ambition, accountability, and collaboration.
- Build future capability through talent development and succession planning.
- Champion inclusion, innovation, and continuous learning.
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Success Measures
- Brand awareness and perception metrics for MediaCity and Mayfield.
- Effectiveness and ROI of marketing campaigns.
- Media coverage and sentiment analysis.
- Website traffic, social media engagement, and digital presence growth.
- Stakeholder satisfaction with communications.
- Team engagement and leadership effectiveness.
Key Skills Required
- Strategic Marketing & Communications: Proven ability to develop and execute comprehensive brand, marketing, and communications strategies for complex, multi-faceted destinations or organisations.
- Leadership & Influence: Exceptional leadership skills with the ability to inspire and manage diverse teams, influence senior stakeholders, and drive cross-functional collaboration.
- Brand Storytelling: Demonstrated expertise in crafting compelling narratives and managing brand identity across various channels and audiences.
- Digital & Commercial Acumen: Strong business acumen and understanding of market drivers, coupled with a deep understanding of digital marketing trends, analytics, and tools. Proven ability to leverage digital strategies to drive engagement, measure performance, and balance relationships with exceptional commercial outcomes.
- Leadership & Communication: Ability to lead teams and manage stakeholder relationships impeccably, coupled with excellent communications skills.
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