Landsec
Director of Marketing and Communications
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Shape the brand narrative for one of the UK’s most ambitious destinations.
The Opportunity
MediaCity is where creativity, technology, and innovation converge. Home to world-leading broadcasters, production companies, content creators, technology businesses, and innovators, MediaCity sits at the heart of one of the fastest-growing sectors in the world. We are a globally connected creative and digital platform where talent, industry, and culture come together to create something truly unique.
Our production ecosystem includes:
- 10 high-specification TV studios
- 50+ post-production suites, both physical and virtual
- Advanced ADR and Dolby Atmos facilities
- A growing platform for future expansion across audio, music, gaming, creator-led content, and emerging production technologies
We are seeking an exceptional Director of Marketing and Communications to lead the strategic positioning and brand narrative of MediaCity ensuring that our story resonates with diverse audiences and supports our ambitious growth objectives.
Why This Role is Different
This is not a traditional marketing and communications leadership role. As a member of the Senior Leadership Team, you will shape and deliver the brand vision and narrative for MediaCity, driving awareness and engagement across a unique ecosystem of real estate, production facilities, creative services, partnerships, events, destination experiences, and community initiatives.
This is a rare opportunity to shape and grow the MediaCity brand as one of Europe’s leading creative, media, and technology destinations. Bringing together world-class studios, post-production, music recording, creative services, and a vibrant business community, the role will define a compelling market position, build national influence, and create a brand platform with global reach.
What You'll Deliver
Create the Brand Strategy
- Define and implement a cohesive marketing and communications strategy that elevates the MediaCity brand, aligning with the vision and overarching business goals.
- Ensure consistent brand messaging and identity across all platforms and touchpoints, supporting all marketing and campaign efforts.
Drive Integrated Campaigns
- Lead the planning and execution of impactful marketing campaigns across digital, traditional, and experiential channels, including those specifically designed to promote opportunities within emerging creative sectors (e.g., television, film, audio, digital content).
- Attract businesses, residents, visitors, and talent to both destinations, and drive engagement with new offerings in creative sectors through targeted campaigns.
- Collaborate with internal teams to ensure campaigns support specific commercial and community objectives.
Shape Content & Storytelling
- Champion compelling content creation that showcases MediaCity’s unique, globally significant offerings, successes, and community spirit, ensuring it resonates effectively with diverse target audiences.
- Direct the development of marketing collateral, digital assets, and editorial content across various global and local platforms, consistently supporting the overarching brand narrative and identity.
Build Strategic Partnerships
- Cultivate and maintain influential relationships with a diverse range of key stakeholders, including media, creative industries, technology, investment, public sector, culture, tenants, and the wider community.
- Act as a senior ambassador for MediaCity and Landsec in the North, representing them at industry events and forums.
Enhance Communications & PR
- Oversee all external and internal communications, including media relations and public relations.
- Manage stakeholder engagement and crisis communications to protect and enhance reputation.
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What We're Looking For
We're less interested in where you've worked and more interested in what you've built.
You may come from media, production, creative industries, regeneration, real estate, hospitality, technology, or another commercially complex sector.
What matters is your ability to:
- Create and execute ambitious brand and communication strategies.
- Lead integrated marketing campaigns that deliver measurable results.
- Build and maintain influential relationships with media and senior stakeholders to drive change.
- Translate complex visions into compelling narratives.
- Identify opportunities others don't see.
- Lead high-performing teams and foster creative talent.
- Most importantly, you'll bring entrepreneurial thinking, curiosity, and a passion for building exceptional places, businesses, and experiences.
Why Join Us?
This is an opportunity to elevate MediaCity as a globally recognised brand: a leading destination for creativity, media, and technology, bringing together world-class talent, progressive businesses, and ambitious ideas in one distinctive place. You'll join a leadership team with the ambition, backing, and freedom to think differently, move quickly, and create lasting impact. If you're excited by bold growth ambitions, complex challenges, and the opportunity to leave a legacy, we'd love to hear from you.
THE ROLE
The Director of Marketing and Communications is accountable for developing and delivering MediaCity’s strategic marketing and communications vision. This role will drive brand awareness, reputation, and engagement across all audiences, supporting the commercial and community objectives and long-term value creation across one of the UK’s most ambitious destinations.
Reporting to the Chief Executive of MediaCity and sitting on the Senior Leadership Team, the role will lead the integration of marketing, communications, and campaigns across workspace, production facilities, creative services, destination experiences, and partnerships.
The successful candidate will play a pivotal role in shaping the future growth of MediaCity - accelerating its position as a leading creative and production ecosystem.
This role offers a rare opportunity to influence the brand future of a nationally important asset with the backing of Landsec and the freedom to shape new markets, partnerships, and revenue streams.
Key Accountabilities
Strategic Brand Leadership:
- Develop and articulate a compelling brand vision and strategy for MediaCity, ensuring differentiation and market relevance.
- Lead the strategic positioning of MediaCity across all platforms and touchpoints.
- Ensure brand guidelines are consistently applied and evolved to reflect growth.
Integrated Marketing & Campaigns:
- Oversee the development and execution of multi-channel marketing campaigns (digital, social, experiential, print) to drive enquiries, footfall, and engagement.
- Collaborate closely with the Commercial, Place & Community, and Creative Production teams to support their specific marketing needs and objectives.
- Use data and insights to optimise campaign performance and ROI.
Content Strategy & Creation:
- Define the content strategy, ensuring a consistent flow of high-quality engaging content that tells the story of MediaCity.
- Direct the creation of marketing collateral, digital assets, and editorial content.
Stakeholder Engagement & Strategic Partnerships:
- Develop and implement a robust stakeholder communications plan, engaging with occupiers, partners, local government, and community groups.
- Act as a senior ambassador for MediaCity and Landsec in the North.
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Communications & Public Relations:
- Manage all proactive and reactive media relations, ensuring positive coverage and effective crisis management.
- Proactively monitor and manage the reputation of both destinations, addressing issues promptly and effectively.
Inspire High-Performing Teams
- Act as a visible leader and influential member of the Senior Leadership.
- Lead and develop a diverse team creating a culture of ambition, accountability, and collaboration.
- Build future capability through talent development and succession planning.
- Champion inclusion, innovation, and continuous learning.
Success Measures
- Brand awareness and perception metrics for MediaCity
- Effectiveness and ROI of marketing campaigns.
- Media coverage and sentiment analysis.
- Website traffic, social media engagement, and digital presence growth.
- Stakeholder satisfaction with communications
- Team engagement and leadership effectiveness.
Key Skills Required
- Strategic Marketing & Communications: Proven ability to develop and execute comprehensive brand, marketing, and communications strategies for complex, multi-faceted destinations or organisations.
- Leadership & Influence: Exceptional leadership skills with the ability to inspire and manage diverse teams, influence senior stakeholders, and drive cross-functional collaboration.
- Brand Storytelling: Demonstrated expertise in crafting compelling narratives and managing brand identity across various channels and audiences.
- Digital & Commercial Acumen: Strong business acumen and understanding of market drivers, coupled with a deep understanding of digital marketing trends, analytics, and tools. Proven ability to leverage digital strategies to drive engagement, measure performance, and balance relationships with exceptional commercial outcomes.
- Leadership & Communication: Ability to lead teams and manage stakeholder relationships impeccably, coupled with excellent communications skills.
Life and Benefits at Landsec
We have a great benefits package, there to support you with your work-life balance and in moments that matter. We offer fantastic Learning and Development opportunities to help you grow and reach your potential and we also play our part in supporting the communities where we live and work.
Below are some of our core benefits, make sure to visit our My Total Reward page for more information.
- Performance-based annual bonus plan
- 25 days annual leave (plus bank holidays) rising to 27 days after 2 years and the option to purchase up to 10 additional days each year. Enjoy an additional three-day December festive break on top of your leave and a special ‘My Day’ to take off for whatever you choose.
- Enhanced pension contributions – Landsec will contribute up to 10.5% subject to your contribution.
- Private medical insurance, Health Cash Plan, Life assurance, and income protection.
- Enhanced maternity, adoption, shared parental leave policies (view our Family policies page for more details)
- Two different share plans enabling you to share in the success you will help to build
- Up to 4 working days to volunteer per year and 'Give As You Earn' programmes allowing you to donate to charities straight out of your pay and we top up by 20%
- And when it comes to your health and wellbeing you will also have access to other benefits: our employee assistance programme, digital GP, cycle to work scheme, a mindfulness app, and a health app supporting fertility and menopause
Diversity and Inclusion
At Landsec, we value diversity & inclusion. We work to better reflect the diversity of the communities we work within and empower everyone who works at Landsec to realise their potential.
We
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