• Demand Generation & Customer Conversion

  • Lead disciplined go-to-market strategy that drives qualified enterprise demand, pipeline growth, and customer acquisition.
  • Own positioning, messaging, and integrated campaigns that convert awareness into adoption and revenue.
  • Partner closely with Sales and product leadership to ensure marketing meaningfully improves sales efficiency, win rates, and deal size.

• Retention, Renewal & Customer Expansion

  • Ensure marketing actively supports onboarding, adoption, renewal, and expansion—not just acquisition.
  • Collaborate with Product and customer-facing teams to reinforce value realization and long-term client engagement.
  • Support enterprise retention and growth through targeted lifecycle programs and customer insights.

Responsibilities

Strategy

• Define the UK marketing vision and strategy for CoStar Group, CoStar, and LoopNet in alignment with CoStar Group’s objectives.
• Position CoStar Group as the macro-level platform bringing highly credible and effective solutions to commercial real estate professionals, leveraging shared data and technology to create powerful advantages.
• Position LoopNet as the UK and global leading commercial online marketplace.
• Position CoStar as the UK and global leader in commercial real estate intelligence and LoopNet as the leading UK commercial property marketplace.
• Partner with Product, Sales, and Research to develop go-to-market strategies that prioritize target audiences, sharpen value propositions, and accelerate customer adoption and expansion.
• Develop and oversee joint CoStar and LoopNet campaigns as well as stand-alone campaigns for each brand, applying the right approach to meet each brand’s distinct objectives and audiences.

Data & Performance Management

• Establish OKRs, KPIs and reporting frameworks to measure marketing’s impact on pipeline, revenue, and client engagement.
• Leverage data driven insights to optimize marketing investment, ROI, and execution effectiveness.
• Ensure customer and market feedback informs product marketing, sales enablement, and ongoing GTM strategy.

Commercial Impact

• Material contribution to revenue growth through qualified pipeline, expansion revenue, and multi-product adoption across CoStar and LoopNet customer segments.
• Improved sales efficiency, demonstrated by higher marketing sourced and marketing influenced pipeline contribution, reduced CAC, and improved win rates on CoStar led deals.
• Stronger enterprise penetration, with marketing programs that measurably support larger deal sizes, longer-term contracts, and cross sell/upsell motion.

Go-to-Market & Product Adoption

• Clear, differentiated positioning for CoStar and LoopNet, consistently reflected across all GTM materials both brand-specific and joint.
• Successful execution of major product launches and enhancements, with defined adoption targets, time-to-value improvements, and measurable post-launch performance.
• Tight alignment with Product and Sales, evidenced by faster GTM readiness, stronger sales enablement usage, and improved field confidence in messaging.

Brand & Market Leadership

• Increased brand awareness and authority for CoStar Group, CoStar and LoopNet among commercial real estate decision-makers, tracked through awareness, consideration, and trust metrics.
• Expanded thought leadership footprint, with CoStar consistently cited as the definitive source for real estate insights across media, industry forums, and executive audiences.
• Clear narrative leadership in priority sectors, reinforcing CoStar’s role as the industry standard through research-led content, events, executive visibility, and strategic partnerships.

Team & Organizational Impact

• High performing, scalable marketing organization with strong bench strength, clear accountability, and low-regretted attrition.
• Strong collaboration across Product, Sales, Research, and Marketing Services, with close day-to-day alignment with the VPs of CoStar Group, CoStar, and LoopNet Marketing in the US.
• Elevated role of marketing as a strategic growth driver within the CoStar Group UK leadership team.
• Recruit, develop, and retain a high performing, global marketing organization.

Qualifications

• 10+ years of progressive B2B marketing commercial real estate experience
• 5+ years leading multi dimensional B2B marketing teams
• Proven success leading largescale, marketing strategies for complex, data driven products.
• Deep expertise in go-to-market planning, product marketing, demand generation, and enterprise sales enablement.
• Strong business acumen with demonstrated ability to drive measurable commercial outcomes.
• Exceptional communication, presentation, and executive level- stakeholder management skills.
• Experience operating effectively within a highly matrixed organization.
• Track record of long-term commitment and impact at prior organizations.
• Strategic Vision: Ability to define and execute long-term strategies that balance innovation with commercial results.
• Leadership & People Management: Proven ability to build and inspire teams.
• Market Insight: Skilled at leveraging qualitative and quantitative data to anticipate market shifts.
• Execution Excellence: Consistent record of delivering results through integrated, scalable programs.
• Collaboration: Strong cross functional leadership in complex environments.
• Experience marketing data, analytics, or intelligence platforms to professional services or enterprise audiences.
• Passion for technology, data, and innovation.
• Experience working closely with CEO/Founder and Executive Leadership in a founder-led or high-performance culture.
• Bachelor’s degree or equivalent required; advanced degree (MBA) preferred but not required.

What’s in it for you?

Working at CoStar Group means you'll enjoy a culture of collaboration and innovation that attracts the best and brightest across a broad range of disciplines. As well as having an outstanding working environment, equipped to help you to be your best, other perks include full private medical cover, dental cover, Life Assurance and member rewards, 28 days annual leave, a competitive pension, season ticket loans, enhanced maternity and paternity pay and much more!

At CoStar, we recognise the positive value of diversity and promote equality. We aim at all times to recruit the person who is most suited to the job and welcome applications from people of all backgrounds including but not limited to; people of all genders, of all ages, sexual orientations, ethnicities, nationalities, religions and beliefs.

#CoStar

#LoopNet