Bodhi
Director of Marketing Technology – CRM, CDP & Customer Engagement
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Director of Marketing Technology – CRM, CDP & Customer Engagement
Location: London / Hybrid
Type: Permanent
Level: Director
We are working with a leading UK data, customer experience and marketing technology consultancy looking to appoint a Director of Marketing Technology into a senior leadership position within its growing MarTech practice.
This is a highly client-facing and commercially focused role, working closely with senior practice leadership to shape, position and win complex CRM and MarTech transformation programmes for major enterprise clients.
A significant part of the role will focus on pre-sales, solution consulting and proposition development – understanding a client's customer, data and technology challenges and translating them into compelling, commercially viable solutions.
This is not a purely sales role, however. You will remain close to delivery, providing senior oversight and guidance across selected CRM, CDP, customer engagement and analytics implementation programmes.
The Role
You will operate as a senior MarTech subject-matter expert, working across new and existing clients to identify opportunities, shape solutions and support the continued growth of the practice.
Key responsibilities will include:
- Leading MarTech and CRM pre-sales engagements, from initial discovery and requirements gathering through solution definition, proposal, pitch and close
- Working with senior client stakeholders to understand their customer engagement, data and technology challenges
- Shaping complex CRM, CDP, customer engagement, personalisation and MarTech transformation programmes
- Developing solution roadmaps, propositions, statements of work and commercial proposals
- Leading senior client conversations around CRM, lifecycle marketing, customer engagement, personalisation, customer data and marketing technology
- Shaping solutions involving platforms such as Adobe Experience Cloud, Braze, Bloomreach and leading CDP technologies
- Identifying opportunities to expand existing client relationships and develop new consulting engagements
- Working closely with strategists, architects, analysts, developers and delivery teams to ensure proposed solutions are both commercially viable and technically deliverable
- Providing senior oversight across selected MarTech, CRM, CDP and analytics implementation projects
- Supporting the development and evolution of the consultancy's MarTech propositions, partnerships and go-to-market capabilities
- Acting as a senior trusted adviser to marketing, CRM, data and technology leaders
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Platform & Solution Focus
You will work across a broad enterprise MarTech landscape, including:
- Adobe Experience Cloud, including Adobe Experience Platform (AEP), Adobe Journey Optimizer (AJO), Adobe Campaign and Adobe Analytics
- Braze
- Bloomreach
- Customer Data Platforms (CDPs) and customer data architecture
- CRM and customer engagement platforms
- Marketing automation and journey orchestration
- Personalisation and experimentation
- Digital and customer analytics
- Customer data, segmentation and activation
You do not need to be a hands-on specialist across every platform. The role requires sufficient technical breadth and depth to understand complex MarTech ecosystems, challenge proposed solutions and confidently lead conversations with both business and technical stakeholders.
What We're Looking For
We are looking for an established MarTech consulting leader who combines strong technology knowledge with excellent commercial, consulting and client-facing skills.
You are likely to have:
- Significant experience within a consultancy, agency, systems integrator or professional services environment
- A strong track record in pre-sales, solution consulting, proposition development and pitching
- Experience helping to win significant CRM, MarTech, data or digital transformation programmes
- Broad expertise across CRM, MarTech, customer engagement, CDP and customer data
- Strong knowledge of enterprise platforms such as Adobe Experience Cloud, Braze and/or Bloomreach
- Experience across elements of the Adobe ecosystem such as AEP, AJO, Adobe Campaign and Adobe Analytics
- Good understanding of CDPs, customer data architecture, personalisation and journey orchestration
- Understanding of digital/customer analytics and associated implementation programmes
- Experience shaping complex, multi-workstream MarTech transformation programmes
- The ability to engage credibly with C-suite and senior marketing, CRM, data and technology stakeholders
- Strong commercial awareness with the ability to identify, develop and convert consulting opportunities
- The ability to bridge the gap between business strategy, customer experience, data and technology
- Experience providing senior leadership or oversight across consulting and implementation engagements
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You do not need to be a hands-on developer or solution architect. The priority is someone who understands enterprise MarTech deeply enough to lead discovery, challenge requirements, shape the solution, build the proposition and ultimately help win the work.
Why This Role?
This is an opportunity to take a highly influential position within an established and growing MarTech consultancy, working directly alongside senior practice leadership.
You will play a major role in determining what the consultancy takes to market, how major client solutions are shaped and how new CRM and MarTech opportunities are won.
The position offers an unusual combination of commercial leadership, strategic consulting, technology and delivery influence, with significant scope to help develop the future direction of the MarTech practice.
It could particularly suit someone currently operating as a Director of MarTech, MarTech Consulting Director, Associate Director, Principal Consultant, Solutions Director, Client Partner or MarTech Practice Lead who wants to step into a broader and more influential leadership position.
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