411 Locals
Director of Paid Media Operations
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Director of Paid Media Operations
100% Remote | No Client-Facing | Meta Ads & Google Ads | Scaling 1000+ SMB Accounts via Systems & SOPs
We are hiring a Director of Paid Media Operations to lead, organize, and scale our paid media operations department. We manage Meta Ads and Google Ads for ~1000 B2B SMB clients in the US home services market. Our next phase of growth is operational scaling to support 3,000+ accounts.
To apply email examples of your work such as Meta Ads Campaigns Performance or successful case studies for paid media clients to exec.recruitment@us.411locals.com with the Subject “Director of Paid Media Operations, Your Name".
This is an execution-focused, internal marketing operations leadership role built for a systems builder. You will lead the technical performance team (media buyers and optimization managers) responsible for campaign structure, bid strategy, platform execution (Meta & Google Ads), and post-click conversion optimization, run rapid cohort tests, identify statistically valid Ad winners, and scale them across hundreds of local accounts.
Key Responsibilities
Technical Campaign Operations & Scale
- Lead the day-to-day technical execution of Meta Ads and Google Ads across a high-volume portfolio of 1000+ local SMB accounts.
- Oversee account configurations, placement allocations (Reels, Feed, Stories, Search), bid strategies, and audience targeting rules.
- Build visibility into overall campaign delivery, identifying CPL spikes, ad fatigue, and performance blind spots across client verticals.
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High-Velocity Rapid Testing & Optimization
- Establish rapid testing protocols (4-to-7 day test cycles) to evaluate new ad copy, creative hooks, lead forms, and landing page offers.
- Analyze full-funnel conversion metrics—moving beyond top-line CPL to evaluate CTR, lead-form completion rates, lead quality, and client retention.
- Monitor ad decay and creative saturation, ensuring underperforming ads are continuously cycled out and replaced with validated winning assets.
Process Engineering, SOPs & Playbooks
- Convert individual media-buyer wins into standardized operating procedures (SOPs), diagnostic checklists, and vertical playbooks.
- Work with analytics and engineering teams to embed validated campaign rules and optimization logic into MetaGenie (our internal ad-tech automation software).
- Eliminate departmental dependence on spreadsheets, endless meetings, and individual memory by engineering automated tracking workflows.
Team Leadership & Accountability
- Directly manage, mentor, and accountability-manage a distributed team of media buyers and campaign operators.
- Establish clear key performance indicators (KPIs) for campaign launch speed, QA compliance, test completion, and CPL reduction.
- Build a culture of rapid execution, disciplined testing, and continuous process improvement.
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Minimum Qualifications
- 6+ years in performance marketing, paid media operations, or growth marketing.
- 4+ years of direct experience running and managing high-volume campaigns inside Meta Ads Manager and Google Ads.
- 4+ years leading, coordinating, or managing remote teams of media buyers or performance specialists.
- Proven track record managing or supervising large client account portfolios (agency, franchise, or high-volume SMB models).
- Demonstrated experience creating SOPs, playbooks, diagnostic checklists, and workflow automations.
- Deep understanding of full-funnel CRO: ad hooks, landing page alignment, lead-form friction reduction, and CPL vs. lead quality validation.
Why Join Our Paid Media Operations Team
- 100% Remote flexibility.
- Strictly internal operational leadership; absolutely no client-facing communication required.
- Competitive base compensation + performance incentives.
- Bring Your Own Device (BYOD) setup.
About Us
411 Locals is a leading business services agency, established in 2007, that helps small businesses across the US attract new clients through digital marketing solutions. The company offers remote work options, promotes inclusivity, opportunity, and flexibility, creating an environment where team members are supported in achieving success.
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