Harnham
Director of Performance Marketing
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Director of Performance Marketing
London - hybrid - 2-3x a week in office
Up to £200,000 plus high six-figure equity
This is a rare opportunity to shape the growth engine of a fast-scaling consumer business. You will take ownership of performance marketing strategy at a pivotal moment, driving the shift from aggregator-led acquisition to a multi-product, app-first ecosystem with millions of users.
The Company
They are a digital consumer brand entering its next phase of growth, expanding from strong foundations into a scaled, multi-product platform. Over the last 18 months they have invested heavily in brand, creative, customer AI, and app-led growth, with performance marketing emerging as a critical capability. They are now building a strategic layer that links daily performance activity to wider commercial ambitions, profitability, and long-term user growth.
The Role
As Director of Performance Marketing, you will set the strategic direction for how the business acquires and grows high-value customers. You will work closely with senior leadership to build confidence in performance marketing as a growth engine.
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Key responsibilities include:
- Owning the long-term performance marketing strategy across all app acquisition channels
- Building clear measurement, tracking, and operating models that connect channel activity to commercial outcomes
- Leading a high-performing performance team, including an established executional lead and agency partners
- Scaling paid media across Meta, Google, Apple Search and emerging channels
- Creating frameworks for incrementality, experimentation, and test-and-learn best practice
- Partnering closely with Product, Customer Analytics, LTV, and MarTech to drive full-funnel growth
- Embedding AI-driven optimization and workflow improvements
Your Skills and Experience
You will bring:
- A strong background in tech or consumer tech businesses
- Deep understanding of high-value app acquisition and digital growth funnels
- Ability to think strategically and connect performance activity to unit economics and long-term commercial goals
- Confidence managing large budgets and blended in-house/agency delivery models
- Strong numerical capability, ideally with a STEM background
- Experience building measurement frameworks and performance operating models
- A mindset that looks beyond channels to the full customer journey and ecosystem
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What They Offer
- Base salary between £150,000 and £200,000
- A high six-figure equity package
- Opportunity to build a world-class performance marketing function at scale
- Senior visibility, strategic ownership, and influence across the organisation
- Career progression within a high-growth digital business
How to Apply
If you are ready to lead a high-impact performance marketing strategy in a scaling consumer environment, please apply today.
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