Harnham
Director of Performance Marketing
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Director of Performance Marketing
Location: London (Hybrid) | Salary: up to 170k + Bonus + Benefits
This is an exciting opportunity for a senior performance marketing leader to shape and scale customer acquisition for a fast-growing digital consumer business. Operating at executive level, you will own the vision, strategy, and execution of performance marketing, driving sustainable growth through data-led decision making, innovation, and commercial impact.
The Company
They are a high-growth consumer-focused organisation undergoing an exciting phase of expansion. With a strong digital proposition and ambitious growth plans, they continue to invest heavily in customer acquisition, marketing innovation, and analytics capabilities.
The business combines a customer-first mindset with a highly collaborative culture, bringing together experts across marketing, product, data, and analytics to deliver measurable commercial outcomes. This is an opportunity to join a forward-thinking organisation where performance marketing plays a critical role in future growth.
The Role
You will lead the performance marketing function, setting strategy and ensuring customer acquisition activity delivers profitable and sustainable growth.
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Key Responsibilities Include:
- Own the long-term performance marketing strategy aligned to commercial growth objectives.
- Develop channel strategies, investment frameworks, and measurement approaches that drive incremental growth.
- Partner closely with Marketing, Product, Data, Customer Analytics, and Commercial teams to optimise acquisition performance.
- Lead and evolve the performance marketing operating model, including internal teams and agency partners.
- Drive accountability, pace, and execution across all acquisition channels.
- Build a strong test-and-learn culture, identifying opportunities across AI, emerging channels, audience strategies, and creative formats.
- Ensure performance marketing activity balances scale, efficiency, and long-term customer value.
- Influence senior stakeholders across the organisation and contribute to broader customer growth strategy.
- Strengthen measurement, attribution, targeting, and incrementality frameworks to support investment decisions.
Your Skills & Experience
- Strong experience leading performance marketing and customer acquisition within a digital consumer business.
- Proven ability to scale growth in sectors such as fintech, digital services, subscriptions, marketplaces, e-commerce, or similar environments.
- Deep expertise across performance marketing channels and a strong understanding of incrementality and attribution.
- Commercially focused with a track record of delivering profitable growth and customer value.
- Experience managing significant marketing budgets, agency relationships, and senior stakeholders.
- Strong analytical capability combined with a creative and innovative mindset.
- Collaborative leadership style with the ability to influence across multiple business functions.
- Passion for experimentation, optimisation, and continuous improvement.
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What They Offer
- Up to 170k
- Performance-related bonus package.
- Comprehensive benefits package.
- Flexible hybrid working model in London.
- Opportunity to shape the future of a growing performance marketing function.
- High level of exposure to executive leadership and strategic decision making.
- Career progression within a fast-growing, customer-centric organisation.
How to Apply
If you are an experienced Performance Marketing leader looking to drive growth, influence business strategy, and lead high-impact acquisition initiatives, please apply today.
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