Vertu Motors plc
Director of Retail Marketing
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Shape the Future of Automotive Retail Marketing at Vertu
At Vertu, we're one of the UK's leading automotive retailers, representing some of the world's best-known vehicle brands across a nationwide dealership network. Driven by growth, innovation and delivering outstanding customer experiences, we're looking for an exceptional marketing leader to help shape our future success.
Reporting directly to the Chief Marketing Officer, this is a high-impact leadership role responsible for driving demand, sales performance and marketing effectiveness across our New Car, Van, Motorcycle and Motability businesses.
As the senior marketing partner to Operational Directors, Franchise Partners and manufacturer networks, you'll lead the strategy, investment and delivery of marketing activity that directly influences commercial performance. From national campaigns and vehicle launches to media investment and customer retention, you'll ensure marketing delivers measurable results while maintaining brand and OEM compliance.
What You'll Be Doing
New Category Marketing
- Lead the marketing strategy for New Cars, Vans, Motorcycles and Motability, ensuring activity generates the volume and quality of opportunities needed to achieve business targets and cost-per-sale objectives.
- Oversee major group-wide new vehicle events and identify opportunities to improve customer retention.
Retail Sales Marketing
- Act as the senior marketing partner to Operational Directors and franchise teams, leading marketing planning, campaign delivery and product launches across multiple manufacturer brands.
- Ensure activity supports retail sales plans, drives performance and delivers commercial value.
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OEM Compliance & Governance
- Provide strategic oversight of manufacturer marketing requirements, ensuring campaigns remain compliant while supporting commercially ambitious activity that drives sales growth.
Advertising & Media Strategy
- Lead the advertising and media agenda, setting priorities, budgets and investment decisions to maximise return on spend.
- Ensure marketing investment is focused on the activity most likely to improve performance, generate demand and support business growth.
What We're Looking For
You'll be an experienced marketing leader with a strong track record of delivering commercial growth through strategic, insight-led marketing.
We're Looking For Someone With
- Director-level experience leading large-scale Retail Marketing, Category Marketing or Media functions.
- Strong commercial acumen and the ability to influence executive-level stakeholders.
- Expertise in marketing effectiveness, ROI, attribution and budget optimisation.
- Experience working within a complex multi-brand, franchise or manufacturer-led environment.
- A data-driven approach to decision-making and investment planning.
- Proven experience developing high-performing teams and future leaders.
- The confidence to challenge, influence and shape business strategy.
- Experience balancing commercial ambition with brand governance and compliance requirements.
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Why Join Vertu?
This is a rare opportunity to lead marketing activity at scale, working closely with senior executives, franchise partners and leading manufacturers whilst directly influencing sales performance across one of the UK's largest automotive retailers.
If you're a commercially minded marketing leader who thrives on delivering growth, shaping strategy and driving measurable business results, we'd love to hear from you.
Benefits
We are proud to be the Motor Retailer who invests more in our colleague's personal development than any other, so if you are successful, you can look forward to on-going training opportunities that provide you with the right career path, career progression and a range of benefits you would expect from an employer of choice which includes:
- 25 days holiday rising with length of service - plus bank holidays
- Access to our online rewards platform giving you cash back and discounts for multiple retailers
- Preferential Service Rates
- Colleague Purchase Scheme
- Share Incentive Scheme
- Pension
- Enhanced Maternity and Paternity
If your application is successful, we will need to complete employment checks prior to you starting with us. Your role will include us verifying your recent employment, credit history and a criminal record check.
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