Director of Sales

You'll work closely with Marketing and Customer Success to accelerate both new business acquisition and expansion revenue. You'll establish structured account planning, increase customer lifetime value, identify opportunities for multi-year agreements, and ensure our highest-value customers have clear commercial growth plans. Alongside this, you'll build strategic partnerships and channel programmes that become meaningful, repeatable revenue streams for the business.

You'll balance strategic leadership with hands-on execution, supporting the team on key opportunities while building a high-performing sales function. Working from company-level revenue objectives and OKRs, you'll translate these into clear KPIs, establish performance frameworks, and use data and commercial insight to deliver predictable pipeline growth and revenue.

What You Will Be Doing

Shape our sales strategy and growth

You'll own the overall sales strategy and work closely with senior leadership to define how Signable grows beyond its existing customer base.

You'll identify where new commercial opportunities exist, determine which sales motions to build, and create the foundations required for sustainable growth. This will include developing outbound sales programmes, building and scaling strategic partnerships, referral and channel programmes, introducing account-based sales strategies, creating account growth and expansion strategies for existing customers, and ensuring Sales and Marketing work together towards shared pipeline and revenue goals.

Grow strategic partnerships and customer revenue

You'll take ownership of customer expansion revenue, working closely with Customer Success to develop account planning frameworks, increase customer lifetime value, drive multi-year agreements where appropriate, and maximise commercial opportunities across our existing customer base.

You'll also own the development of our partnerships strategy, identifying, securing and growing strategic technology, referral and channel partnerships that create long-term commercial value. You'll establish scalable partner programmes, build executive relationships, and ensure partnerships become a significant contributor to future revenue growth.

Lead and develop a high-performing team

You'll balance strategic leadership with hands-on execution, helping shape the future of our go-to-market approach while creating a high-performance sales culture built around coaching, accountability and continuous improvement. You'll support, develop and inspire your team, helping individuals reach their potential while creating an environment where performance, collaboration and customer outcomes go hand in hand.

Drive commercial performance

You'll be provided with company-level revenue objectives and OKRs by the Board and leadership team and will be responsible for translating these into clear, measurable sales KPIs and targets.

You'll own forecasting, commercial governance and revenue planning, ensuring the business has accurate pipeline visibility, reliable forecasts and meaningful commercial insight to support strategic decision-making. Using performance data and commercial judgement, you'll establish the operating rhythms, reporting and accountability frameworks needed to drive predictable pipeline generation, conversion and revenue growth.

Main Responsibilities

• Define and deliver Signable's sales strategy to support our next phase of growth.
• Build and scale outbound, account-based, partnership, channel and referral sales programmes that create sustainable revenue growth.
• Grow new and existing revenue through strategic account planning, customer expansion initiatives and multi-year commercial agreements.
• Develop and strengthen strategic technology, referral, reseller and channel partnerships that become meaningful long-term revenue streams.
• Own forecasting, commercial governance, revenue planning, pipeline management and Board reporting.
• Lead, coach and develop a high-performing sales team, creating a culture of accountability, collaboration and continuous improvement.
• Establish the sales processes, operating rhythms and performance frameworks needed to deliver predictable, scalable growth.
• Partner closely with Marketing, Product and Customer Success to improve the customer journey and maximise commercial performance.

Our Ideal Candidate

You'll Thrive In This Role If You

• Enjoy building new programmes and creating scalable ways to grow.
• Think strategically but are equally happy rolling up your sleeves when needed.
• Make commercial decisions using data, insight and sound judgement.
• Build strong relationships with senior stakeholders and cross-functional teams.
• Love coaching others, developing talent and creating a high-performing, collaborative sales culture.
• Are excited by the opportunity to shape the future of a growing business.

You'll Also Bring Experience Of

• Helping a product-led SaaS business expand beyond SMB customers into the mid-market.
• Building outbound sales programmes and scalable go-to-market motions.
• Developing successful partnership, channel and referral ecosystems.
• Driving expansion revenue through strategic account planning and multi-year commercial agreements.
• Leading, coaching and developing high-performing sales teams.
• Owning forecasting, commercial planning, sales operations and Board-level reporting.
• Selling SaaS solutions with £25k+ ACV opportunities.
• Working closely with Product, Marketing and Customer Success to drive commercial growth.

Most importantly, you'll have personally built these programmes yourself rather than inheriting an already mature sales organisation.

And a Massive Bonus If

• You've sold into regulated industries.
• You have experience in document management, workflow or compliance-related SaaS.
• You have experience building partnership ecosystems with technology providers, resellers, consultancies or system integrators.
• You have existing relationships within relevant partner ecosystems.
• You've helped scale a business through a significant growth phase following investment.

Please note: The qualifications and experiences above act as a loose guide to what we're looking for. We'd still love to hear from you if you have more or less experience, so long as the core skills can be demonstrated.

Our Benefits Include 🌸

• Unlimited Annual Leave - including time off for religious holidays
• £50 per month to spend on either your wellbeing or development
• EMI share options
• Flexible working hours for everyone
• Enhanced paid parental leave, plus return-to-work support
• Mental Health Support - We provide free face-to-face counselling for up to 8 sessions per year
• Sick Pay for both Physical & Mental Health
• Menstrual Leave & Menopause Support
• Life assurance & income protection
• Health cash back plan for things like eyecare, dentist, medical support
• Option to join