mutherboard.com
Director of Sales
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Company: mutherboard.com
Reports to: Managing Director
Direct reports: 2 Heads of Department (New Business & Renewals)
Indirect team: 9–10 people
Location: UK / Remote-friendly, with regular team and client engagement
About Mutherboard
Mutherboard is an automation and integrations company focused on delivering operational excellence through smart automation.
We are a monday.com partner delivering high-impact implementations for UK and international clients. We also build AI agents, workflows, and integrations that replace spreadsheet-driven processes with scalable, connected systems.
Our operating values are GRIT:
- Growth — We push ourselves, our clients, and our numbers.
- Resilience — We find a way forward and get things done.
- Innovation — We ship, iterate, and prototype quickly.
- Teamwork — We win as one team, not as individuals.
The Role
We’re hiring a Director of Sales to own our commercial engine end-to-end.
You will lead a combined New Business and Renewals function of 9–10 people through two Heads of Department, own the overall sales number, and be accountable for raising standards, closing performance gaps, and keeping the pipeline moving.
This is a hands-on leadership role. We’re looking for someone who is comfortable operating in the detail — coaching teams, reviewing deals, challenging forecasts, identifying gaps, and driving consistent performance — while also having the commercial and strategic capability to shape how we sell, price, and grow over the next 2–3 years.
What You’ll Own
Commercial Performance
- Own new business, renewal, and expansion revenue targets.
- Maintain accurate forecasting, pipeline health, and board-level commercial reporting.
- Lead deal strategy and provide executive sponsorship on strategic and complex opportunities.
- Own key commercial metrics including win rate, sales cycle, ACV, retention, and net revenue retention.
Team Leadership
- Lead, develop, and hold accountable two Heads of Department: New Business and Renewals.
- Enable your Heads of Department to lead their teams effectively without stepping over them.
- Build a high-performance culture where standards are clear, visible, and consistently coached.
- Own hiring, onboarding, ramp-up, performance management, and succession planning across the sales organisation.
Operating Rhythm
- Establish and maintain weekly pipeline, forecasting, and 1:1 cadences with the two Heads of Department.
- Lead monthly commercial reviews with the Managing Director and leadership team.
- Own quarterly planning, including quota setting, territory design, compensation plans, and capacity modelling.
- Own the sales playbook, qualification framework, and sales stage definitions within monday.com.
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Go-to-Market & Strategy
- Shape our ideal customer profile, segmentation, and messaging alongside Marketing.
- Partner with Delivery and Solutions to protect margins and ensure realistic project scope.
- Provide structured customer and pipeline insight to inform the product and services roadmap.
- Own the monday.com co-sell relationship and other strategic partner opportunities.
Systems & Visibility
- Run the commercial function through monday CRM, ensuring clean data, effective dashboards, and useful automations.
- Use data and leading indicators to identify performance gaps early and take action before they become larger problems.
What We’re Looking For
Non-Negotiables
- Proven B2B sales leadership experience, ideally within SaaS, MSP, professional services, or a software + services environment.
- At least 2–3 years’ experience as a New Business Sales Manager or equivalent people-leadership role before progressing to Director / Head of Sales level.
- A clear, evidenced track record of exceeding sales targets through both individual contribution and team performance.
- Experience managing managers, not just individual contributors.
- Experience owning both new business and renewal/expansion motions.
- Strong forecasting discipline and CRM management skills.
- Highly proactive, with the ability to identify gaps in performance, process, or people and take action without waiting to be asked.
Strongly Preferred
- Experience selling into the UK mid-market.
- Background in one or more of the following: SaaS, MSP, automation, integrations, consulting, monday.com ecosystem, HubSpot, Salesforce, ServiceNow, or similar.
- Experience selling services alongside software, including implementation, managed services, or support.
- Familiarity with modern sales tooling such as monday CRM, Apollo, LinkedIn Sales Navigator, sales engagement platforms, and AI-assisted prospecting.
- Experience leading a renewals or customer-growth function, or working closely with one.
How You’ll Show Up
You’ll be:
- Commercially sharp, practical, and outcomes-focused.
- Direct but coach-first, raising standards while developing people.
- Comfortable operating in the detail, from call reviews and deal desks to forecast challenges and pipeline reviews.
- Numerate and commercially confident, able to defend a forecast, model a compensation plan, and understand commercial performance.
- Confident engaging with C-level buyers and internal leadership.
- Aligned with our GRIT values and committed to creating a high-performance, accountable team culture.
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What Great Looks Like in Year One
First 90 Days
- Complete a full diagnostic of pipeline, forecast accuracy, team capability, and sales coverage.
- Establish a clear view of the strengths, gaps, and development needs of both Heads of Department.
- Implement a refreshed forecasting and pipeline review cadence within monday CRM.
- Deliver 2–3 measurable quick wins against commercial targets.
By Month 6
- Sales playbook, qualification model, and stage definitions refreshed and actively in use.
- Quota and compensation plans reviewed and, where appropriate, redesigned for the following year.
- Forecast accuracy consistently within an agreed tolerance.
- Clear performance management plans in place for any underperformers.
By Month 12
- Sales team consistently hitting or exceeding target with predictable, evidence-backed forecasts.
- Both Heads of Department demonstrating stronger leadership capability and greater independence.
- Retention and expansion metrics trending positively.
- A commercial function that the Managing Director and leadership team can trust without requiring daily intervention.
Package & Process
Package
- Competitive base salary with meaningful on-target commission linked to team performance.
- Benefits and overall package discussed at offer stage and aligned with the UK market for the level.
Recruitment Process
- CV screening against role requirements.
- HIGH5 strengths assessment.
- 15-minute AI agent interview.
- 15-minute interview with the HR Manager.
- Interview with the Managing Director.
- Pitch presentation to the Director team.
- Culture interview.
- References.
Equal Opportunities
Mutherboard is an equal opportunities employer. We hire based on capability, commercial instinct, experience, and cultural alignment with our GRIT values — not background or pedigree.
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