Axiom Hospitality
Director of Sales
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Radisson Blu Hotel, London Tottenham Court Road
Salary: Competitive
Job Type: Permanent
Hours: Full-time
Town: London
Personal enough to know your name. Connected enough to open every door.
Axiom Hospitality is one of the UK's fastest-growing hotel management companies, and we're not slowing down. In a few short years we've grown to over 40 hotels, partnering with some of the world's most recognised brands including Hilton, Marriott, IHG and Radisson. Through our partnership with Pyramid Global Hospitality, we're not only connected across the UK, but connected across the globe.
That growth means something real for you. The people who join us now help shape where we go next, and we have a strong track record of promoting from within. For the right Sales Director, this is a chance to grow with a business that's going places.
THE OPPORTUNITY
Tucked away on Great Russell Street in historic Bloomsbury, Radisson Blu Hotel, London Tottenham Court Road puts the West End, the British Museum, Covent Garden and Oxford Street right on the doorstep. With 186 rooms behind a beautiful Edwardian façade and eight flexible, daylit meeting spaces, it's a hotel with a great story to tell, and we're looking for a Sales Director to tell it.
This is a hands-on, proactive sales role for someone who loves the hunt. You'll own the hotel's new business growth across corporate, groups and meetings & events, and you'll be backed by the Axiom Hub, where sales, marketing, analytics and revenue management come together to help our hotels outperform the market.
YOUR ROLE
Reporting to the General Manager and working closely with our Commercial & Revenue Manager, you'll:
- Proactively find and win new corporate, group and meetings & events business in one of the most competitive hotel markets in the world
- Uncover new accounts through market research, networking, sales calls, site visits and fam trips, using Agency360 as a core business intelligence tool
- Build and grow a portfolio of key accounts, from local businesses and TMCs to agencies, travel advisors and event planners
- Bring the hotel to life for clients through show rounds, hosted site inspections and industry events
- Negotiate rates and contracts in line with our pricing strategy, working with Revenue and Reservations to optimise rate, availability and yield
- Spot every chance to upsell rooms, meeting space, food & beverage and additional services
- Own your pipeline and keep Monday.com, Cvent, Venue Directory and our other online shop windows accurate, current and engaging
- Report on your activity, pipeline and performance through regular updates and monthly commercial packs
- Work hand in hand with Operations, Events and Front Office to make sure the business you win is delivered brilliantly
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Who We're Looking To Meet
We'd love to hear from sales professionals who bring:
- Sales experience within hospitality, hotels or a customer-facing commercial role
- A proven track record of proactively generating new business and building strong client relationships
- Strong communication, negotiation and presentation skills
- A strategic mindset with the drive to roll up your sleeves and make it happen
- Excellent organisation, time management and attention to detail
- Confidence with CRM systems and Microsoft Office
- Knowledge of the corporate and hospitality market
It would be a real advantage if you also have sales leadership experience in hospitality, exposure to MICE and group sales, a strong network across London's travel, corporate and event planning sectors, or experience repositioning or launching high-end properties.
Who Thrives Here
We're growing, and the people who thrive here are those who bring energy, accountability and genuine passion for the industry. These are the behaviours that matter most at Axiom.
- Adaptability & resilience: You stay positive, keep your pipeline moving and hold your standards high.
- Collaboration, communication & inclusion: You build trust quickly with clients, colleagues and partners. You communicate clearly and know that great sales results come from great teamwork.
- Accountability & results: You own your numbers and your outcomes. You know what a healthy pipeline looks like, and you don't wait to be told when something needs chasing.
- Talent development & team building: You share what you know, support the people around you and take pride in seeing the whole team succeed.
- Ethics, integrity & values: Honest, consistent and trustworthy, with a genuine commitment to doing things the right way.
- Innovation & continuous improvement: You look for better, not just different. Whether it's a new target market, a fresh approach to prospecting or a sharper proposal, you're always asking how it could be better.
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What's In It For You
- Hotel discounts across all Axiom Hospitality hotels, with colleague rates and up to 50% off F&B
- 28 days' holiday, including bank holidays increasing yearly
- Discounts across retail, restaurants, events and more through our benefits and rewards portal
- Access to our Employee Assistance Line to support your mental health and wellbeing
- Use of the Wagestream financial wellbeing platform, giving you instant access to your pay
- A complimentary Axiom Xcape stayover every year after one year of service
- A growing team with great training, progression and promotion opportunities
- Referral rewards
- Free meals while on shift
- Length of service awards at 1, 3, 5, 10 and 20 years, and more!
WE'RE GROWING FAST. WILL YOU?
The right Sales Director won't just hit targets. They'll put Radisson Blu Tottenham Court Road firmly on the map in the heart of London's West End, and help shape what commercial success looks like at Axiom. If you're ready for your next big challenge, we'd love to hear from you.
BUILT FOR EVERYONE
We're committed to creating a workplace where everyone feels they belong and has the opportunity to grow. We welcome applications from all backgrounds, identities and experiences. At Axiom Hospitality, we're working to reduce our carbon, energy, water and waste footprint across the portfolio. We strive to be ethical in all we do, building a thriving, sustainable and responsible business for our people, our communities and our planet.
RIGHT TO WORK
You must have the right to work in the UK to be eligible for this role. Documented evidence of eligibility will be required from all candidates prior to commencing employment.
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