Anchor
Director of Sales
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National role | Hybrid working
circa £110,000 plus £7,400 car cash allowance
Permanent, full-time
Lead a national specialist housing sales function and help shape the future of housing for older people.
At Anchor, buying a property is about much more than completing a sale. Many customers are leaving homes they’ve lived in for decades. Our teams guide them through that change with empathy, expertise and practical support.
About the role
As Director of Sales, you’ll lead our national sales function and oversee the marketing activity that builds customer demand.
Reporting to the Executive Director of Development, you’ll influence decisions at senior and Board level. You’ll shape sales, marketing and customer experience across:
- Anchor Shared Ownership
- Older Persons Shared Ownership
- Outright sale homes
You’ll lead through an experienced team covering sales operations, marketing, compliance, customer acquisition and market intelligence. You’ll build on existing performance while driving sustainable growth and continuous improvement.
What you’ll lead
- A national specialist housing sales operation and a programme of more than 400 homes.
- Sales and marketing strategies that improve performance and customer experience.
- Commercial planning across a significant pipeline of future activity.
- Collaboration across sales, marketing, compliance and customer acquisition.
- A culture that combines accountability for results with genuine understanding of customers’ needs.
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What you’ll bring
You’ll be a commercially successful sales leader with:
- A track record of delivering outstanding sales performance, developing high-performing teams and achieving results you are proud of.
- Experience leading teams through changing market conditions.
- Evidence of delivering commercial results, managing significant budgets and achieving ambitious sales targets.
- Outstanding leadership and stakeholder management skills.
- A customer-centric approach that balances commercial delivery with genuine care and understanding.
- Experience in shared ownership, retirement living, affordable housing or a closely related sector.
You may already be a Director of Sales, Regional Sales Director or Head of Sales ready to take on a national leadership role. Knowledge of the regulatory and compliance frameworks supporting shared ownership or specialist housing products would be valuable.
Why Anchor?
This is an opportunity to combine commercial leadership with social purpose. You’ll have the autonomy and influence to shape a national function while helping more people find a home where they can enjoy later life.
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Anchor’s values are Accountable, Respectful, Courageous and Honest. For senior leaders, that includes using insight to improve performance, empowering others, collaborating across teams and addressing challenges openly.
Your wellbeing, your future, your career
At Anchor, we know our people perform at their best when they feel supported, valued and able to thrive.
That's why we offer:
- Hybrid and flexible working arrangements
- Pension scheme with life cover
- 24/7 digital GP access, virtual physiotherapy and mental health support
- Holiday Buy & Sell scheme for greater flexibility
- Free Blue Light Card with discounts across retail, food, travel and more
- Financial wellbeing support, including flexible access to earnings and money coaching
- Leadership development and opportunities to grow your impact
- Inclusive colleague networks and volunteering opportunities that help you build connections across the organisation
Key dates
- Applications open: 22 September 2026
- Applications close: 13 October 2026
- Shortlisting: 26 to 30 October 2026
- Leadership conversations: week commencing 9 November 2026
- Final interviews: week commencing 23 November 2026
If you’re ready to combine commercial impact, purposeful leadership and the opportunity to shape later living, we’d love to hear from you.
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