AllPoints Fibre
Director of Sales & Customer Growth
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Drive growth. Shape strategy. Lead the future of UK wholesale connectivity.
The Director of Sales & Customer Growth at AllPoints Fibre will be a key member of our Senior Leadership Team, responsible for leading our wholesale sales organisation, accelerating revenue growth, strengthening strategic customer relationships, and helping shape the future direction of one of the UK's most exciting fibre and connectivity businesses.
Reporting directly to the Chief Commercial Officer, you'll own the sales strategy, customer growth agenda, retention performance, and revenue delivery across our wholesale channels. This is a rare opportunity to lead a high-impact commercial function while influencing business strategy, product direction and customer success at executive level.
Why join APFN?
AllPoints Fibre is revolutionising connectivity across the UK.
As a cutting-edge full fibre network wholesaler, we simplify access to high-speed broadband through a powerful, API-driven platform that unifies major networks like Openreach, BT Wholesale and CityFibre.
Our agile platform, aquila, empowers service providers with seamless automation, real-time visibility and rapid scalability. It's an environment built for ambitious leaders who thrive on innovation, commercial excellence and delivering exceptional customer outcomes.
What you'll be doing
Lead revenue growth
- Own and deliver the wholesale sales strategy across APFN.
- Drive sustainable growth through customer acquisition, retention and expansion.
- Deliver revenue, margin and commercial performance targets.
- Build and lead a high-performing sales organisation focused on accountability and results.
Own strategic customer growth
- Develop executive-level relationships with key customers and partners.
- Drive strategic account development and maximise customer lifetime value.
- Lead initiatives to reduce churn and increase wallet share.
- Ensure contracted commitments are realised and commercial opportunities are fully leveraged.
Shape market presence
- Represent APFN across the telecoms and wholesale connectivity sector.
- Develop strategic partnerships, alliances and routes to market.
- Build APFN's profile within the industry through networking, customer engagement and thought leadership.
Influence business strategy
- Act as the voice of the customer across the organisation.
- Partner with Product, Marketing, Technology and Operations teams.
- Contribute to corporate strategy and business planning as a member of the Senior Leadership Team.
- Help shape future propositions, investments and growth opportunities.
About you
You'll be an established commercial leader with a proven track record of delivering growth within telecommunications, connectivity, fibre, network infrastructure or adjacent technology markets.
You will likely have experience:
- Leading senior sales teams and high-value customer portfolios.
- Developing and executing successful commercial growth strategies.
- Managing complex enterprise or wholesale customer relationships.
- Closing and growing strategic accounts at executive level.
- Building partnerships that create long-term commercial value.
- Delivering sustainable revenue and margin growth.
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Your skills
- Strategic sales leadership
- Wholesale telecoms expertise
- Executive stakeholder management
- Commercial negotiation
- Revenue growth and forecasting
- Customer retention and expansion
- Strategic account development
- Sales governance and pipeline management
- Commercial and financial acumen
- Leadership, coaching and organisational development
We'd Love To Hear From You If You Have Experience Within:
We'd be especially interested in speaking with leaders from:
- Wholesale telecoms providers
- Fibre network operators (Altnets)
- Carrier and connectivity businesses
- Mobile, voice and data wholesalers
- Channel, partnership and ecosystem-led sales environments
What success looks like
You'll be measured on:
- Revenue growth
- New customer acquisition
- Customer retention and loyalty
- Strategic account growth
- Pipeline quality and conversion
- Forecast accuracy
- Customer lifetime value
- Delivery of APFN's commercial growth ambitions
About us
At AllPoints Fibre Networks (APFN), we make access to the UK's full fibre rollout seamless, scalable and seriously stress-free. We're a customer-first, future-ready network wholesaler, empowering our partners with a frictionless route to the largest full fibre footprint in the UK.
We're ambitious, collaborative and relentlessly focused on delivering outstanding outcomes for customers. If you're excited by the opportunity to influence strategy, lead growth and make a genuine impact on the future of wholesale connectivity, we'd love to hear from you.
The benefits at APFN...
At AllPoints Fibre Networks, we know that exceptional people deliver exceptional results. That's why we've built a benefits package designed to support your wellbeing, protect what matters most, and give you the flexibility to enjoy life both inside and outside of work.
Your Wellbeing
We believe time to recharge is essential. You'll benefit from:
- 30 days annual leave plus bank holidays
- Enhanced family leave policies, including maternity, adoption, shared parental and paternity leave
- Enhanced sick pay, providing additional financial support when you need it most
- Access to healthcare and wellbeing support designed to help you stay healthy and performing at your best
Healthcare & Protection
Your health is important to us. That's why we offer a comprehensive range of health benefits including:
- Bupa Private Medical Insurance
- Bupa Dental Insurance
- Health Cash Plan, helping cover everyday healthcare costs such as dental, optical and physiotherapy treatments
- Access to remote GP appointments, mental health support, annual health checks and wellbeing services
Financial Security
We want you to feel confident about your future.
- 6% employer pension contribution
- Income Protection Insurance should illness or injury prevent you from working
- Life Assurance cover worth four times your annual salary
- Access to a range of schemes designed to support your financial wellbeing
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Lifestyle Benefits
From making your commute greener to helping with everyday expenses, you'll also have access to:
- Electric Vehicle Salary Sacrifice Scheme
- Cycle to Work Scheme
- Eye Care Vouchers
- Additional employee savings and lifestyle benefits available across a range of retailers and services
More Than Just Benefits
As a member of our Senior Leadership Team, you'll have the opportunity to influence the future direction of a growing business at the heart of the UK's fibre revolution. You'll work alongside passionate colleagues, help shape commercial strategy and play a key role in delivering the next phase of APFN's growth journey.
At APFN, we invest in our people because we believe great businesses are built by great teams.
Next Steps
If you're excited about the opportunity to help shape the future of wholesale connectivity, we'd love to hear from you.
Our recruitment process is designed to give you the chance to learn more about APFN, meet key stakeholders and showcase your experience:
-
Initial Screening Call
An introductory conversation with our Talent Acquisition team to discuss your background, motivations and suitability for the role.
-
Virtual Interview with the Chief Commercial Officer
A more in-depth discussion focused on your leadership experience, commercial achievements and approach to driving sales and customer growth.
-
Online Psychometric Assessment
You'll be invited to complete an online psychometric assessment designed to provide insight into your working preferences, behavioural style and leadership approach. This assessment is not a pass-or-fail exercise. Instead, it helps facilitate deeper conversations throughout the recruitment process and ensures we have a well-rounded understanding of how you'll contribute to the team and wider business.
-
Panel Discussion
A collaborative discussion with key members of the Commercial Leadership Team and wider business stakeholders (panel members to be confirmed). This stage will explore your strategic thinking, leadership style and how you would contribute to APFN's future growth ambitions.
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Final Executive Meeting with our CEO
A final conversation with our Chief Executive Officer, providing an opportunity to discuss APFN's vision, growth ambitions and how your leadership will contribute to the next phase of the company's journey. This is also an opportunity for you to gain further insight into our culture, strategy and long-term aspirations.
If you require any reasonable adjustments during the recruitment process, please let us know. We're committed to providing an inclusive and accessible experience for all candidates and will work with you to ensure you have the support you need throughout the process.
We look forward to receiving your application and learning more about what you could bring to AllPoints Fibre!
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