Step Ahead Recruitment Ltd
Director of Sales - Food & Drink / Wholesale

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Director of Sales (Food & Drink/Wholesale)
National role – Midlands ideal - can consider candidates based between London and Leeds.
£100,000 + bonus - OTE £120,000 + car allowance + benefits
We are recruiting for a rapidly growing UK based food and drink business at a really exciting stage of its development.
This is a senior commercial leadership role with responsibility for a significant national sales function across Free Trade/Independents and Groups.
The Role
Reporting to the Commercial Director, you will lead a senior sales structure and take responsibility for driving commercial performance across a major part of the business.
- Lead a significant national sales function
- Drive sales performance and growth across Free Trade/Independents and Groups
- Build and maintain strong relationships with key customers
- Remain visible in the market and act as a senior face of the business
- Identify new commercial opportunities and support continued growth
- Help shape sales strategy and ways of working as the business evolves
Reasons to use Rodeo
I’m in my final year doing Economics and I don’t know whether to apply for grad schemes now or do a masters first. What do you think?
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Graduate Consultant — 2026 Scheme
Why you're a good match
StrongYour economics background and your summer at a regional bank line up with what PwC looks for on the consulting scheme. Applications close in four weeks.
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Why you're a good match
You’ve got the grades and the economics background, and your bank internship is exactly the experience this scheme looks for. Apply soon — deadlines close within the month.
Experience fit
Your summer at the bank plus your econometrics coursework map directly to the day-one responsibilities on this scheme — client modelling, market briefings, and deal support.
Only hits
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About You
You may already be a Sales Director, Director of Sales or Commercial Director, or a strong Head of Sales ready for a bigger role. We are fairly open-minded on exact background, but you will ideally bring:
- Strong senior commercial experience within foodservice, food and drink, wholesale or drinks/beverages
- A strong understanding of Free Trade/Independent customers
- Experience of Groups would also be an advantage
- Experience of leading a significant sales function through managers/sales leaders
- Strong commercial judgement and a track record of driving performance and growth
- An entrepreneurial and adaptable approach – you’re comfortable making decisions and don’t need lots of structure around you
Most importantly, we are looking for someone who is an excellent people leader and knows how to get the best out of their managers and teams.


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This role won't suit someone who needs a highly structured corporate environment with a process in place for everything. It will suit someone who enjoys pace, autonomy and the opportunity to make a real difference.
What’s in it for you?
This is a newly created role and a chance to take ownership of a significant part of the sales operation at an important stage in the company’s growth.
You’ll have the opportunity to shape how the sales function develops, influence commercial direction and make your mark in a business where good ideas and constructive challenge are genuinely welcomed.
If you are a Manager who enjoys being close to your people and your customers, and want a role where you can actually make things happen, this could be a great next move.
Please apply here with an up-to-date CV.
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