Director of Sales

Radisson Blu Durham is part of one of the world's largest hotel groups with ten distinctive hotel brands, and more than 1,500 hotels in operation and under development in 95+ countries. The Group’s overarching brand promise is Every Moment Matters with a signature Yes I Can! service ethos.

People are at the core of our business success and future. Our people are true Moment Makers and together we bring the culture, spirit, environment and opportunities that empower you to be your best, every day, everywhere, every time. Together, we make Every Moment Matter.

Job Description

Ambitious, thirsty for results, love interacting with people? We are looking for a natural brand promoter just like you!

Our people are at the core of our success. Your role guarantees variety and excitement every day. At RHG, we cherish your entrepreneurial spirit, collaborative nature. We foster an inclusive and supportive culture where, together, we ensure that every moment is truly meaningful. Embrace your uniqueness as an individual in our team and explore the exciting growth opportunities we have for you and the chance to create memorable moments.

We are currently seeking a Director of Sales to join our vibrant team. At RHG, we are in search of individuals who go beyond the resume – those with character, skills, talents, and a passion for creating memorable experiences. We value mindset as pivotal: anticipating guest needs, supporting your department, and consistently delivering memorable experiences.

We are dedicated to nurturing and growing talent, offering pathways for advancement, and fostering a culture of continuous learning.

The role:

• Lead the hotel’s sales strategy, driving revenue growth across MICE, corporate, group, leisure and local account segments.
• Take a proactive lead on the MICE market, identifying and converting new conference, meetings, events and residential business.
• Develop strong relationships with event agencies, conference organisers, corporate bookers and key regional businesses.
• Proactively prospect for new business through appointments, networking, industry events, sales calls and familiarisation visits.
• Maximise opportunities within our meeting and event spaces for up to 250 guests, increasing both conversion and average event value.
• Build and manage a strong MICE and corporate sales pipeline, with clear targets for enquiries, conversion, revenue and future business.
• Work closely with Revenue, Reservations and Operations to optimise pricing, availability and total account value, including bedrooms, F&B and events.
• Identify opportunities to grow residential conferences and multi-day events, maximising bedroom displacement and total revenue.
• Represent the hotel across Durham and the wider North East business community, developing partnerships that generate measurable commercial opportunities.
• Monitor competitor activity, market trends and account performance, using insight to continually strengthen our commercial strategy.
• Bring energy and creativity to showcasing the hotel, turning our riverside location, refurbished facilities and Durham destination into compelling reasons to book.
• Take ownership of key accounts from initial prospecting through to contracting, retention and account development.