Ukrainian Association of UTM
Director of Social Media & Content – AI Panel & Club Growth (UofT)
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Director of Social Media & Content
We are looking for a Director of Social Media & Content to lead and manage the online presence of a student-led AI initiative at the University of Toronto.
This is a director-level role with real ownership, focused on content strategy, engagement, and audience growth around an upcoming in-person AI panel featuring founders, clinicians, and investors working on real-world AI deployment, as well as the longer-term growth of the club.
You will be responsible for setting direction and executing, not just posting content. This includes:
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- Leading social media strategy (Instagram primary)
- Creating and overseeing posts, stories, and event promotion
- Growing followers and engagement organically
- Shaping the public narrative, tone, and brand of the club
- Coordinating with the core team on timing and messaging
This is not a passive or resume-padding role. You’ll work closely with a small, high-trust team and have autonomy to propose ideas and experiment creatively.
What You’ll Gain
- Experience owning and scaling an organization’s public presence from the ground up
- Direct exposure to serious AI, healthcare, and startup conversations
- A leadership role in a growing, high-standards student initiative at UofT
- Opportunity to continue in senior leadership if mutually interested
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Who We’re Looking For
- UofT students who are reliable, organized, and proactive
- Comfortable leading content creation and engagement strategy
- Experience with Instagram or digital content is helpful but not required
- No AI or technical background required — judgment and execution matter more
Time commitment is light to moderate, with higher involvement leading up to the panel.
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