About the Role

We are delighted to be representing a luxury brand to recruit a Visual Merchandising Director to bring the brand's global visual merchandising vision to life across international markets.

The Visual Merchandising Director will define and lead the brand's global visual merchandising vision, ensuring that the brand's heritage, craftsmanship, and creative codes are expressed consistently and compellingly across every retail touchpoint. The role is responsible for bringing the brand strategy to life in the retail experience, along with annual campaign launches.

The Visual Merchandising Director will align global and regional teams, shape investment priorities, establish standards and governance, and lead the development of scalable concepts, tools, and capabilities. The role will use customer, market, and performance insight to continually evolve the brand's approach and deliver distinctive luxury experiences across international markets.

Key Responsibilities

• Set the global vision: Translate the brand strategy into a clearly defined long-term visual merchandising strategy and creative principles across boutiques, counters, wholesale doors, pop-ups, and other physical retail environments.
• Own creative direction for retail: Lead the development and approval of global display concepts, planograms, launch animations, campaign executions, merchandising solutions, and retail storytelling. Publishing VM toolkits for every campaign for market adoption.
• Protect brand consistency: Establish global standards, governance, and approval processes that safeguard the brand’s identity while allowing appropriate market adaptation.
• Translate business priorities: Partner with senior leaders across Creative, Marketing, Product, Retail, and Commercial teams to turn brand and growth priorities into a coherent global merchandising roadmap.
• Lead annual and seasonal planning: Set priorities, scope, and phasing for the global VM calendar, ensuring resources and investment are focused on the highest-impact initiatives.
• Drive commercial effectiveness: Define success measures, review performance and customer insight, and use findings to strengthen visibility, storytelling, conversion, and productivity.
• Direct budgets and partners: Own the global VM budget and provide strategic oversight of agencies, designers, manufacturers, and production partners, ensuring quality, value, and responsible delivery.
• Guide international execution: Build strong relationships with regional and local teams, resolve strategic execution challenges, and maintain a clear feedback loop between markets and the global function.
• Champion innovation and sustainability: Identify emerging retail, material, and production opportunities and embed more responsible, efficient, and scalable practices in concept development and rollout.
• Build capability: Lead, coach, and develop the visual merchandising team, including the Visual Merchandising Manager, and strengthen VM knowledge and ways of working across regional teams.
• Provide executive visibility: Present strategies, concepts, investment recommendations, and performance updates to senior stakeholders with clarity and influence.