Lovehoney Group
Director Performance Marketing
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About Lovehoney Group
Lovehoney Group is the world’s leading sexual wellbeing company, with the mission to elevate pleasure through innovative technologies, a data-driven approach, and foster creative and fresh perspectives on intimacy. We offer exciting brands with innovative, high-quality sex toys, lingerie, and accessories in a streamlined online shopping experience.
At Lovehoney, we employ over 800 passionate and progressive individuals across 11 global offices, each person contributing a unique blend of talents to our diverse workforce. We are proud to be a company that thrives by doing things differently, challenging expectations and stereotypes while making a positive impact on our customers’ lives.
Join us at Lovehoney, where pleasure combines with creativity, data, and innovation!
Role Overview
We are currently looking for a Director Performance Marketing who will be integral to driving high-level performance across Lovehoney Group. In this role, you will own the strategy, efficiency, and growth of our Group paid and earned acquisition engine across SEA, SEO/AIO, and Affiliates. You will combine your commercial and analytical expertise with leadership skills to manage channel teams, set the P&L, and translate market opportunities into measurable growth.
Key Responsibilities
- Own the blended performance marketing P&L across channels — spend, CRoI/ROAS, customer acquisition, and contribution.
- Set the multi-channel acquisition strategy across brands and markets, defining priorities, investment rationale, and exit decisions.
- Lead, develop, and performance-manage SEA, SEO/AIO, and Affiliate teams, building capability and commercial ownership.
- Partner with local Market Leads, CRM, Brand, and other functions to align channel activity with overall commercial priorities.
- Monitor performance daily, recommend actions to optimise revenue and margin, and feed learnings into global strategy.
- Manage senior agency, platform, and vendor relationships, holding partners to clear commercial standards.
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What You Should Bring
- 10+ years in performance or digital marketing, with at least 7 years leading multi-channel acquisition at Director/Head level.
- Proven ownership of a large paid-media budget and blended acquisition P&L.
- Expertise across SEA, SEO, and Affiliates, with experience transitioning to AI-assisted acquisition.
- Track record of building and leading high-performing channel teams.
- Strong analytical and commercial skills — comfortable with attribution, incrementality, and channel economics.
- Experience coordinating acquisition with onsite trading, CRM, and brand activity in a multi-market or multi-brand environment.
- Exceptional executive communication and stakeholder management skills.
What We Can Offer You
- A competitive salary that values your skills and expertise, because we know you deserve it.
- Secure your financial future with a comprehensive pension scheme, so you can enjoy peace of mind knowing you are taken care of.
- Keep your mind and body in top shape with a health cash plan and gym discounts, with £15 a month towards the gym of your choice.
- Treat yourself and your loved ones with our generous staff discounts and be rewarded for your hard work with our fantastic annual bonus scheme.
- Work with a company that cares about your well-being and success and join our supportive and dynamic team.
- Stay secure at work and at home with a complimentary 1Password Family account. All Lovehoney Group employees can invite up to five family members to join, offering your household a safe and simple way to manage passwords and sensitive information safely and easily.
Our Interview Process
- CV review
- Talent Acquisition Interview
- Hiring Manager Interview
- Leadership Panel
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Lovehoney Group is an equal opportunities employer. We promise that every qualified person will be evaluated according to skills regardless of age, disability, gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, sex, or sexual orientation.
If you require accommodations during the interview process due to a disability, please inform your Talent Acquisition Specialist so that we can ensure a smooth and inclusive experience for all candidates.
At Lovehoney Group, we embrace innovative technologies to enhance our recruitment process. We leverage artificial intelligence during screening interviews for CV reviews and note-taking. We prioritize transparency and respect your preferences, so you'll have the option to opt out of recording and AI-driven note-taking while still receiving full and fair consideration for the role.
We currently have a hybrid work model supporting a blend of in-office and remote work (3 days per week in-office).
If we sparked your interest and you are open to embarking on your professional path with us, please visit our Lovehoney careers page to apply: https://jobs.eu.lever.co/lovehoneygroup
Our privacy policy is available here: https://www.lovehoneygroup.com/privacy-policy/
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
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