Charles Morris Optometrists
Dispensing Optician Manager

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Company Description
Charles Morris Optometrists is an independent optometry practice based in Walmley, Royal Sutton Coldfield. The practice provides community-focused eye care services, combining professional clinical expertise with a welcoming retail environment. Team members work closely with patients to deliver tailored vision solutions, including eyewear and lens options. The company values high-quality customer service, professional standards, and long-term relationships with local patients.
Role Description
The Dispensing Optician Manager is a full-time, on-site role based in Royal Sutton Coldfield, responsible for leading the dispensing and front-of-house operations. Day-to-day tasks include:
- Advising patients on frames and lenses
- Interpreting prescriptions
- Ensuring accurate measurements and fittings
- Overseeing the dispensing process from selection to collection
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- Managing a small team
- Coordinating schedules
- Supporting staff training
- Maintaining high standards of customer service and product presentation
The manager will collaborate with optometrists to support smooth clinic flow, assist with pre- and post-exam patient interactions, and help resolve complex dispensing or customer issues. Additional responsibilities include:
- Monitoring stock levels
- Supporting sales targets
- Ensuring compliance with relevant optical regulations and practice policies
Qualifications
- Strong technical skills in optics and optometry, with the ability to interpret prescriptions and advise on appropriate lenses and frame options.
- Proven ability to deliver excellent customer service and maintain high levels of customer satisfaction in a retail or clinical environment.
- Experience supporting eye exams through effective patient communication, pre-screening assistance, and coordination with optometrists.
- Leadership and team management skills, including staff supervision, training, and performance support.
- Effective communication and interpersonal skills, with the ability to build rapport with diverse patients and colleagues.
- Strong organizational skills and attention to detail, particularly in measurements, record-keeping, and stock management.
- Professional registration or qualification as a dispensing optician (or equivalent) is highly desirable.
- Previous experience in an optical retail or optometry practice setting is beneficial.
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