Lipton Media
Divisional Marketing Director
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About the Role
A senior marketing leader working alongside the Head of Marketing, to help lead and develop marketing across 40+ events.
This person will play a critical role in transforming the capability of the department and helping build the marketing engine required to support their huge ambition.
Key Focus Areas
- Help shape and execute the overall marketing strategy.
- Raise the standard of marketing planning and execution across the portfolio.
- Strengthen processes, systems, technology, and accountability.
- Improve marketing performance and consistency across 40+ events.
- Develop and coach the existing marketing team.
- Identify capability gaps and help build the right team structure.
- Bring best practice and new ideas from outside the business.
- Improve the connection between Marketing, Delegate Sales, Sponsorship Sales, and Production.
- Develop stronger approaches to brand building, audience development, data, and acquisition.
- Help create scalable marketing models that can support significant business growth.
- Use data, technology, and AI to improve both effectiveness and efficiency.
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We need someone who is strategic enough to help shape the future of the function, but operational enough to get into the detail and improve execution.
Qualifications
- 8+ years events marketing experience, ideally gained within b2b conferences/exhibitions.
- 2+ management experience, with proven ability to coach and motivate staff effectively.
- Experience with digital marketing (SEO & SEM, social media, etc.).
- Bachelor level education or equivalent – ideally within marketing or communications.
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Required Skills
- Exceptional interpersonal skills.
- Excellent written & oral communication skills.
- Commercial mindset – Experience in managing budgets and ROI for maximum profit gain.
- Is a creative problem-solver, detail-focused, and analytically inclined.
- Ability to work independently under tight deadlines.
- Self-driven, results-oriented, with a positive outlook.
Preferred Skills
- Experience in managing budgets and ROI for maximum profit gain.
Pay Range and Compensation Package
£75,000 - £95,000 Base + Bonus
Hybrid - London
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