Bolt
Driver Communications and Engagement Lead
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About Bolt
Bolt is shaping a future where cities are built for people, not cars. What started as an ambitious project of a 19-year-old in 2013 has grown into a global mobility platform used by more than 200 million customers and 4.5 million driver and courier partners across 50 countries.
From ride-hailing and food delivery to scooters, e-bikes, and car-sharing, Bolt helps people move through cities every day. Small, autonomous teams drive this work, combining the speed and ownership of a startup with the scale of a global technology company backed by more than €1bn in funding.
And we're just getting started.
Why join Bolt?
- Build the future of mobility and help transform how people live and move in cities.
- Tackle challenges at scale that span technology, operations, regulation, and growth.
- Take real ownership early. Small, lean teams mean your decisions matter from day one, and you'll learn fast alongside some of the best people in the industry.
- Join one of Europe's leading technology companies, backed by world-class investors including Sequoia.
About The Role
We’re looking for a Senior Operations Specialist (Driver Engagement and Growth - Communications and CRM). This is a hands-on and impact-focused role where you’ll be responsible for the strategy, planning, and execution with drivers across multiple channels and be expected to operate with agility and independence.
You’ll collaborate with local ops, local marketing, and central marketing specialist teams to shape and execute end-to-end communication strategies and campaigns tailored specifically for our drivers across social media, WhatsApp, email, and in-person activations at local hubs.
Main Tasks And Responsibilities
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- Lead and execute driver communication strategies and campaigns across multiple channels (email, WhatsApp, social media, in-app, and offline touchpoints) to support engagement, growth, and marketplace objectives.
- Partner with Central, Local Operations, Local Marketing, Lifecycle, and Legal teams to plan and deliver effective communications for product launches, feature rollouts, regulatory updates, and driver initiatives.
- Create, adapt, and manage engaging, compliant content tailored to driver audiences, including social media content, newsletters, educational materials, and hub assets.
- Develop targeted and segmented communication campaigns throughout the driver lifecycle, continuously testing and optimising content, timing, and channels to maximise reach, adoption, and engagement.
- Build trust and strengthen the driver community through clear, transparent, and consistent communication while gathering and incorporating driver feedback into communication strategies.
- Measure campaign performance through data-driven reporting, tracking key metrics such as reach, engagement, adoption, and conversions, and applying insights to improve future initiatives.
About You
- 5-6 years of experience in content creation, communications, engagement, social marketing, and campaign management. Previous independent ownership of a comms channel end-to-end.
- Experience with similar audiences, community building, and/or marketplace environments (e.g. gig economy, platforms, logistics, mobility) is a strong plus.
- Hands-on experience with lifecycle/CRM platform (preferably Braze), as well as managing and monitoring social and digital channels (WhatsApp, Facebook groups, email, etc.).
- Excellent copywriting skills and the ability to adapt tone for different segments and platforms.
- Familiar with performance tracking, campaign reporting, and insight generation.
- Plus: Comfortable turning ideas into social assets quickly without relying on heavy creative support.
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Why you’ll love it here
- Accelerate your professional growth with unique career opportunities.
- Enjoy a rewarding salary and stock options, knowing that as Bolt succeeds, so do you.
- Take care of your physical and mental health with our wellness perks.
- Celebrate 5 years at Bolt with a 1-month paid sabbatical to recharge.
- Connect with colleagues at annual company events and smaller team gatherings.
- Balance flexibility and in-person collaboration with our hybrid model, including at least 12 monthly in-office days.
Some perks may differ depending on your location and role.
At Bolt, using AI daily is a baseline expectation for everyone. If there’s a faster, smarter way to do your work, we expect you to find it. You’re still responsible for the output, so the standard stays high when using AI tools.
Experience is great, but what we really look for is drive, intelligence, and integrity. So even if you don’t tick every box, please consider applying!
Everyone is welcome
Bolt is an equal opportunity employer. We are committed to building a diverse and inclusive workplace where all qualified applicants are considered for employment without regard to race, colour, nationality, religion, gender or gender identity, sexual orientation, age, or disability.
We welcome applications from all backgrounds and are happy to make reasonable accommodations throughout our hiring process. If you require any adjustments, please let us know.
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